A majority of U.S. shoppers, 60 percent, said they would be comfortable giving out personal information, anonymously, to their favorite stores in exchange for benefits and rewards. Another 56 percent would give out the same information to a product brand and 46 percent to a product app, according to a recent survey from Wearables.com and The Center for Generational Kinetics.
Tracking online to offline sales and measuring ROI on digital programs is a challenge, but for Staples Canada a recent test uncovered key words that drove a 200 percent increase in incremental ROI.
Salesforce.com is extending the wearable device trend to the enterprise, launching Salesforce Wear and giving developers tools to create apps for the wireless devices. ARM, Fitbit, Pebble, Philips, Samsung and other device manufacturers joined the initiative.
SAP has announced that it is building out its CRM offerings with a new marketing performance dashboard and some new industry-specific solutions.
Adobe's new partnership with SAP, announced at the annual Adobe Summit Wednesday, integrates Adobe Marketing Cloud with the SAP HANA platform and the hybris Commerce Suite, according to FierceRetailIT 's sister publication, FierceCMO.
Not all data that's valuable is internal and proprietary. New initiatives by governments including the United States and Mexico are opening the spigots of readily usable public data. New sources of open data could help unlock $3 trillion to $5 trillion in economic value annually across several sectors including retail, on a global level, according to new research from the McKinsey Global Institute, the McKinsey Center for Government, and McKinsey's Business Technology Office.
While desktop computer purchases accounted for the majority of e-commerce purchases this holiday season, the growth of m-commerce during the season was undeniable. In fact, annual m-commerce sales are expected to reach $707 billion by 2018, representing 30 percent of all e-commerce, according to a new report. The projected growth of the market is not surprising to those of us following m-commerce's developments in the past year alone.
As we have discussed here before, more retailers are adding technology to track customers’ traffic and purchases in stores, from iBeacons to infrared sensors. The practice is becoming so common, in fact, that the Future of Privacy Forum estimates that around 1,000 small and large retailers are using some type of sensors to monitor the pathways their customers take throughout the store. Macy’s is the largest and most recent example of a retailer effectively using customer tracking in an attempt to increase customers’ purchases this holiday season. In November, Macy’s installed Apple’s iBeacon technology in certain stores in New York and San Francisco, in partnership with rewards app Shopkick. Shopkick’s shopBeacons enable shoppers with iPhones and some Android phones to have their Shopkick app “woken” up by a signal from Bluetooth transmitters when they enter Macy’s, even if their phones are in sleep mode, according to The Wall Street Journal. As a customer who has opted in walks through a Macy’s store, they might see special offers based on the products they are near, Cyriac Roeding, Shopkick’s CEO, told the newspaper
Malissa Nelson, director of marketing and eCommerce at Dean and Deluca, spoke on FierceRetail's webinar, "How Retailers Are Embracing Omnichannel Strategies to Improve Customer Experience," and shared how the foods retailer connects with customers in store and online, and the number one way to get customers to trust brands.
Numerous retail organizations and research firms predicted that there would be a significant rise in holiday shopping via mobile devices this holiday season, and it turns out they are right so far. Early reports indicate that Cyber Monday’s overall online sales topped $2 billion, shattering last year's U.S. e-commerce record of $1.465 billion. Plus, 18.3 percent of all online sales across the 2,000 major retail sites that the Adobe Digital Index 2013 measures came from tablets or smartphones, an 80% increase over last year. Mobile traffic exceeded 17 percent of total online sales, an increase of 55.4 percent over 2012's Cyber Monday, according to IBM Digital Analytics data. Retailers catering to smartphone and tablet users benefited the most, with mobile traffic accounting for 32 percent of site visits, a 45 percent rise from last year.