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Adobe and Microsoft have teamed up to enable their mutual customers to share data. The partnership ties Adobe's Marketing Cloud to Microsoft's Dynamics CRM and is designed to eliminate "frustrating customer experiences that result when marketing, sales and customer service interactions are siloed."
It's not unusual for retailers to blame the weather when sales go south, but one of the great benefits of omnichannel is that the impact of bad weather is minimized. The storms of 2015, thus far, may have buried parts of the United States but they aren't burying retailers.
Salesforce.com is extending the wearable device trend to the enterprise, launching Salesforce Wear and giving developers tools to create apps for the wireless devices. ARM, Fitbit, Pebble, Philips, Samsung and other device manufacturers joined the initiative.
Adobe's new partnership with SAP, announced at the annual Adobe Summit Wednesday, integrates Adobe Marketing Cloud with the SAP HANA platform and the hybris Commerce Suite, according to FierceRetailIT 's sister publication, FierceCMO.
Not all data that's valuable is internal and proprietary. New initiatives by governments including the United States and Mexico are opening the spigots of readily usable public data. New sources of open data could help unlock $3 trillion to $5 trillion in economic value annually across several sectors including retail, on a global level, according to new research from the McKinsey Global Institute, the McKinsey Center for Government, and McKinsey's Business Technology Office.
While desktop computer purchases accounted for the majority of e-commerce purchases this holiday season, the growth of m-commerce during the season was undeniable. In fact, annual m-commerce sales are expected to reach $707 billion by 2018, representing 30 percent of all e-commerce, according to a new report. The projected growth of the market is not surprising to those of us following m-commerce's developments in the past year alone.
As we have discussed here before, more retailers are adding technology to track customers’ traffic and purchases in stores, from iBeacons to infrared sensors. The practice is becoming so common, in fact, that the Future of Privacy Forum estimates that around 1,000 small and large retailers are using some type of sensors to monitor the pathways their customers take throughout the store. Macy’s is the largest and most recent example of a retailer effectively using customer tracking in an attempt to increase customers’ purchases this holiday season. In November, Macy’s installed Apple’s iBeacon technology in certain stores in New York and San Francisco, in partnership with rewards app Shopkick. Shopkick’s shopBeacons enable shoppers with iPhones and some Android phones to have their Shopkick app “woken” up by a signal from Bluetooth transmitters when they enter Macy’s, even if their phones are in sleep mode, according to The Wall Street Journal. As a customer who has opted in walks through a Macy’s store, they might see special offers based on the products they are near, Cyriac Roeding, Shopkick’s CEO, told the newspaper