Topic:

CRM

Latest Headlines

Latest Headlines

Standard General acquires RadioShack's intellectual property; customer data sale pending

RadioShack's intellectual property, which includes the iconic brand's name as well as its customer data, was sold at auction this week to Standard General, a hedge fund that acquired many of the stores, keeping 1,700 of them from liquidation with plans to revive the RadioShack legacy.

Customers frustrated with phone support; prefer chat, other digital channels

Mobile, self-service on websites and chat are rapidly growing as channels for retailers' customer support as frustration grows with telephone contact centers. Today's mobile-oriented, always connected customer expects better from customer service calls than many companies can deliver.

AmEx loyalty coalition Plenti officially launches in US

Plenti, the first U.S.-based loyalty coalition, is now available for consumers online and at thousands of retail locations including AT&T, Exxon, Macy's, Mobil and Rite Aid.

Adobe-Microsoft partnership unites marketing and CRM tools

Adobe and Microsoft have teamed up to enable their mutual customers to share data. The partnership ties Adobe's Marketing Cloud to Microsoft's Dynamics CRM and is designed to eliminate "frustrating customer experiences that result when marketing, sales and customer service interactions are siloed."

Retailers are beating bad weather with better analytics

It's not unusual for retailers to blame the weather when sales go south, but one of the great benefits of omnichannel is that the impact of bad weather is minimized. The storms of 2015, thus far, may have buried parts of the United States but they aren't burying retailers.

60% of U.S. shoppers will divulge personal information to favorite stores

A majority of U.S. shoppers, 60 percent, said they would be comfortable giving out personal information, anonymously, to their favorite stores in exchange for benefits and rewards.

Staples Canada uses data analytics to measure digital coupon ROI

Tracking online to offline sales and measuring ROI on digital programs is a challenge, but for Staples Canada a recent test uncovered key words that drove a 200 percent increase in incremental ROI.

Spotlight on…Wearable Devices for the enterprise

Salesforce.com is extending the wearable device trend to the enterprise, launching Salesforce Wear and giving developers  tools  to create apps for the wireless devices. ARM, Fitbit, Pebble, Philips, Samsung and other device manufacturers joined the initiative.

SAP announces new marketing dashboard and industry solutions

SAP has announced that it is building out its CRM offerings with a new marketing performance dashboard and some new industry-specific solutions.

Adobe partners with SAP to make sense of 'big data'

Adobe's new partnership with SAP, announced at the annual Adobe Summit Wednesday, integrates Adobe Marketing Cloud with the SAP HANA platform and the hybris Commerce Suite, according to FierceRetailIT 's sister publication, FierceCMO.