So Why <i>Is</i> M-Commerce Struggling So Much In The U.S.?
Does traditional mobile commerce have a shot anymore in the U.S.? Or has the industry muddied it up to the point where we need to start over, as Apple and Burger King are trying? We tried to address that politically sensitive topic in the first of our new monthly columns with Retail Week, the U.K.'s largest retail publication.
The reasons why mobile is having trouble are plenty, but it's fair to say that when MasterCard is the one arguing that mobile payment PCI regulations should perhaps be ignored, something has changed. When MasterCard starts to sound like the most rational and reasonable one in the room, Alice, you know you've gone through the looking glass. Please check out the column on Retail Week or, if you're not a Retail Week subscriber, you can check out a picture of the column right here.