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Ryder launches biggest B2B campaign in its history

and digital campaign begins with a full-page ad in  The Wall Street Journal  and includes ads in the  Harvard ...

Vidyard-Pardot integration designed to boost B2B online video

Pardot landing pages, corporate websites, third-party sites and social media channels; ● Update Pardot ...

Google Analytics introduces Display Targeting report

the new targeting report for more insight into display keywords, placements, topics, interests ...

LinkedIn expands native ad offerings with launch of Direct Sponsored Content

have to start on the Company Page, different business units can try content specific for their audience ...

Forever 21, Urban Outfitters among top retailers on Pinterest

brands have the creative assets, photos, needed to keep their pages interesting." Mendoza went ...

3 in 10 shoppers don't trust retailers

Shopper distrust following a series of retail data breaches is high—three in 10 shoppers say they don't trust retailers to protect personal and financial data against cyber criminals. ...

Facebook launches Save feature

Facebook now lets marketers edit within the Pages Manager app ...

Target's BTS includes new app, YouTube campaign

The four-episode series will debut throughout July and August on participating YouTuber pages as well ...

Xerox taps former IBM exec Kennedy as new CMO

WhitePages targets B2B market with first-ever CMO hire Microsoft's marketing chief Reller to depart ...

Target launches new app and YouTube campaign to target millennials

July and August on participating YouTuber pages as well as Target's YouTube channel. "Target ...