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Spotlight on…Swvre integrates the Eloqua AppCloud

and mobile. "Most CMOs know they need to have a mobile strategy as part of a comprehensive omnichannel ...

Twitter launches Curator to help surface relevant content

and languages to create collections of tweets around specific topics. TechCrunch highlighted that Curator allows ...

Ace Hardware launches in-store pickup

stores, launches Find-It mobile app ...

At the Mobile IAB Marketplace: Reflect customer goals to craft engaging creative

from the seminar, "Get Creative: Lift Your Tech, Data and Mobile Ad Performance," during the IAB's Mobile Marketplace Conference yesterday. Quite simply, "it's about creating beautiful and engaging messages in the mobile world," said Ned Newhouse, executive director, mobile and native ...

At the Mobile IAB Marketplace: Programmatic to play bigger role in mobile ad buying

a panel discussion entitled, "Mobile Programmatic: Brand Messaging Where You Want It, When you Want It," during the Mobile IAB Marketplace conference yesterday. Pahilajani defined mobile programmatic ...

At the Mobile IAB Marketplace: Attribute earned and owned media to drive mobile ROI

to develop a way to measure viewable ad impressions beyond desktop computers to mobile devices, said George ...

Best Buy to shutter Future Shop stores in Canada

will operate 192 locations across Canada, which includes 136 regular format stores and 56 Best Buy Mobile ...

Amazon, Kroger offer most satisfying loyalty programs

per dollar spent. Mobile also plays a strong role in loyalty engagement: 50 percent of consumers reportedly want to engage with their loyalty programs on their mobile devices, according to the report. ...

Facebook sets IoT strategy

platform–including platforms that extend beyond mobile. Of these platforms, one of the most exciting new spaces ...

Stories from around the Web

reality with geolocation via mobile devices. > Sonata boosts ad platform with stronger geo-targeting.   > Investors pledge $35M to mobile analytics tool. And finally… Coke wants to see if people can open ...