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AdMob gets new tools to help app developers better segment, target

also added 15 networks in the past year, including Tencent, one of the largest mobile ad networks in China. In addition, the beta launch of AdMob Reservations is designed to support mobile app sales teams. ...

Google woos app developers with new partnerships, ad solutions

and tracking systems, we believe we can make the entire mobile apps ecosystem stronger and more connected—all ...

Instagram takes ad carousels to new markets

the potential of multi-page print campaigns to mobile phones—with the added benefit of taking people ...

Snapchat raises $650M, valuation now $16B

Photo messaging app Snapchat is reportedly raising $650 million in equity, according to  CNBC, putting the company's value at $16 billion. ...

Facebook lets brands wonder if GIFs will come to pages

for brand pages, with a spokesperson simply  telling   TechCrunch: "We're rolling out support ...

Twitter streamlines Amplify video ad service

audience insights Google's mobile search results will now deliver tweets Twitter makes objective-based campaigns official Tweets are back in mobile Google searches Study says Twitter users love video ...

Target to create shoppable mobile ads

popular, as 24 percent of U.S. shoppers are now taking out their mobile phones in brick-and-mortar stores ...

Tesco trials mobile coupons to drive traffic to new concept store

messaged once. "Tesco understands that mobile can and should be part of the shopping experience ...

Oracle finds millennials more engaged by apps than ads

more educational is that millennials are using apps to conduct much of their mobile business. ...

Twitter delivers new audience insights

objective-based campaigns official Tweets are back in mobile Google searches Spotlight on…Study says Twitter users ...