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Yahoo to acquire Flurry to increase mobile ad revenue

Together, we will make Yahoo mobile experiences better through products that are more personalized and more ...

Millennials driving force behind private brands

is reaching out to millennials. The retailer recently  launched  a new mobile shopping app and a YouTube ...

Target's BTS includes new app, YouTube campaign

Target (NYSE: TGT) is introducing a new mobile app and a YouTube back-to-school campaign to increase focus on millennial shoppers. In a Snap, the retailer's latest mobile app, allows shoppers to bookmark products from the pages of magazines and printed ads without having to scan codes or look up links ...

Starbucks to test mobile ordering

mobile payments  were being made at Starbucks locations, each week. Therefore, the ability to order through mobile will be an extension of the company's existing app capabilities. Current purchases ...

Xerox taps former IBM exec Kennedy as new CMO

WhitePages targets B2B market with first-ever CMO hire Microsoft's marketing chief Reller to depart ...

ABM: Digital advertising driving gains in B2B media

and mobile rises, and as companies and consumers increasingly look to tablets and smartphones as a primary ...

Target launches new app and YouTube campaign to target millennials

Target (NYSE: TGT) is introducing a new mobile app and a YouTube back-to-school campaign to increase focus on millennial shoppers. In a Snap, the retailer's latest mobile app, allows shoppers to bookmark products from the pages of magazines and printed ads without having to scan codes or look up links ...

Starbucks to test mobile ordering app

flagship in iconic Filene's Basement space Starbucks to lure shoppers with wireless charging ...

6 steps to an email template that will make a splash

data into your marketing strategy Email special report: Boosting mobile email important to reach B2B ...

Twitter targets e-commerce with acquisition of CardSpring

sharing on Twitter, Pinterest mostly done on mobile devices Twitter gets new global media head Twitter to acquire mobile ad-tech company TapCommerce Twitter rolls out app install ads globally ...