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Mobile ads and circulars prove particularly effective for retail

of mobile campaigns than other industries. And while 61 percent of shoppers said they would prefer ...

Nielsen, Adobe introduce digital content ratings

industry," said Matt Seiler, global CEO at IPG Mediabrands. "The ability to provide metrics to measure ...

Kroger's organic food line hits $1B in sales

in the natural and organic food industry. The ads are part of a larger campaign as the retailer tries to change ...

Eataly rumored to open in Canada

Eataly recently announced a partnership with Selfridges to open an Eataly location in the iconic London-based department store. Following this pursuit, sources report that Eataly may similarly enter into the Canadian market through Holt Renfrew, another b ...

ID.me acquires gamified shopping site for millennials

cash and prizes for gaming. ID.me's strategy is to provide influential shoppers and group members ...

Half of US shoppers likely to avoid data breached retailers

of malware detections to happen in the retail industry over the past several months. Just last week, Bass ...

Whole Foods launches first national campaign as part of image overhaul

Whole Foods (NASDAQ:WFM) launched its first national brand campaign today to highlight its quality standards, healthy offerings and its milestones as a pioneer in the natural and organic food industry. The ads are part of a larger campaign as the retailer tries to change its image—often given the nickname ...

MediaMath to acquire social ad-tech company Upcast

The ad-tech industry continues to get more and more consolidated. MediaMath, which provides a demand-side platform, announced that it has agreed to acquire UK-based social advertising firm Upcast. Financial terms of the deal were not disclosed. Upcast is a Facebook Preferred Marketing Developer (PMD) ...

Half of US shoppers likely to avoid data breached retailers

of malware detections to happen in the retail industry over the past several months. Just last week, Bass ...

EMarketer: Programmatic spending to surpass $10B this year

In its first-ever U.S. programmatic forecast, eMarketer predicted that U.S. programmatic digital display ad spending will eclipse $10 billion this year, growing 137.1 percent. That spending will represent 45.0 percent of the U.S. digital display advertisi ...