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Best Buy to accept Amex rewards for payment, delivery

Best Buy and American Express announced a new e-commerce partnership that enables U.S. card holders enrolled in membership rewards to use their points for online purchases at BestBuy.com. The points can be used by shoppers to make purchases for delivery, ...

Chutes & Ladders: Target digital VP resigns; Kroger corporate affairs VP to retire

Gimbal's position in the proximity-based mobile engagement industry. Russakow has more than 20 years ...

Kroger corporate affairs VP Lynn Marmer to retire

business strategy," McMullen said. Marmer is a member of several nonprofit boards and civic groups, ...

Stories from around the Web

This  Marketing Profs video  takes a page from Jimmy Kimmel and shows B2B marketers reading mean tweets! ...

SPOTLIGHT ON… Getting your message to top-level prospects

"Niche publications serving an industry, occupation or profession, geographic area, or cause are often eager ...

What to take away from Twitter's Q2 report

Twitter this week announced that it surpassed industry analysts' revenue predictions ...

The impact of Apple's ad-blocking plans

Apple's new iOS9 operating system will for the first time support an ad-blocking feature in its native Safari Web browser, and marketing and advertising pros are bracing for the potential impact. But while ad-blocking in Safari will change how market ...

The HTML vs. plain text email showdown

has released some new data on the topic that could help clear things up. In a 2014 study, Hubspot ...

Keys to achieving true data-driven marketing optimization

Data-driven marketing has taken hold as core strategy for marketing teams looking to learn as much ...

Marketers looking for fine-tuned expertise from agencies

With marketing automation, big data and digital marketing continuing their rise to power in the marketing landscape, marketers are turning to agencies for specialized expertise in areas such as content creation and data analytics, according to new data fr ...