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NBC will stream programming live

to demonstrate they have a pay-TV subscription. This approach breaks with the pay-to-play strategies ...

Google tool designed to shed light on customer path to purchase

midsize and small marketers in eight different countries can choose from 19 different industries, including business and industrial, computers and electronics, and law and government. The tool provides ...

Infogroup expands B2B database Sapphire

employees across all industries and includes multichannel contact information, demographic and firmagraphic selects for prospects in every industry. Sapphire was initially launched in 2012 in an effort ...

Walmart readies for Super Saturday

pay-off from aggressive promotions and omnichannel strategies Saks uses social media to nap shoppers ...

Gap debuts on China's JD.com

Gap announced a partnership with China's JD.com to sell apparel on the Beijing-based e-commerce site. ...

Target Announces New Leadership Roles, Creates Centers of Excellence in Data and Analytics, Business Intelligence and Guest Insights

to continue to drive the momentum in our business in 2015 and beyond," said Cornell. Strategy and Innovation Casey Carl, president, omnichannel and senior vice president, strategy, will assume the role of chief strategy and innovation officer. With this move, Carl joins Target's leadership team ...

Chutes & Ladders: American Apparel ousts Charney, Walmart bolsters grocery leadership

for executive leaders, including Casey Carl, president of omnichannel and senior VP of strategy, who will take ...

IDG TechNetwork expands to China

and exchange for customers in the technology and electronics industries." For more:-See this IDG  press ...

IAB: Ad revenues hit $12.4 billion in Q3

U.S. Internet advertising revenues rose 17 percent in the third quarter compared with last year, hitting an historic high of $12.4 billion, according to the latest IAB Internet Advertising Revenue Report. It is the highest quarter ever, besting the record ...

Walmart creates new leadership positions for produce and meat

Walmart is reportedly creating new leadership positions for produce and meat as it tries to build on its organic grocery offerings. The retail giant will make a new position in charge of long-term sourcing strategy for meat, to be filled by senior VP of produce, meat, seafood and quality control ...