Search

Filter:

Search Results

SPOTLIGHT ON… Location-based mobile marketing

targeting," wrote Greg Sterling in this Marketing Land story on the study. The ability to measure the success of campaigns based on mobile location was the biggest reason why brands were hesitant to spend more ...

Why over-communicating can harm customer relationships

who abandon an online shopping cart, or offering the same experience to consumers across all digital ...

Starbucks sees value in mobile partnerships

launch of mobile-driven delivery and expanding its successful loyalty program. These moves are helping ...

Mobile ad fraud a costly problem for advertisers

flagged. "What's most surprising here is that Apple — which notoriously makes developers go ...

Google+ says goodbye to in-house interstitial mobile ads

they are looking for. The Google+ mobile web team took a look at its own interstitial patterns and found that 9 percent of the visits to its interstitial page resulted in the "Get App" button being pressed, ...

Instagram mobile ad revenues to surpass Google, Twitter

For more:- Read the eMarketer report  - Check out this  MobileMarketing Magazine's story Related ...

Amazon rumored to open drive-up grocery store

history. For more:-See this Silicon Valley Business Journal article Related stories: All tweets aside, ...

Starbucks' loyalty stars may be new mobile currency

to extend its brick-and-mortar reach by putting coffee counters into Target stores, a retailer with a very ...

Limited Too is resurrected

stories: The Limited launches in-store pickup Limited Brands makes emergency name change to L Brands Former ...