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Four in 10 retailers don't use data to improve business

Related stories: 90% of retail sales transacted in stores Teens prefer malls to online shopping ...

Only 27% of shoppers will allow mobile tracking

Shoppers are reluctant to allow retailers to track them on mobile devices thanks to ongoing privacy concerns. Just 27 percent of shoppers say they are likely to allow tracking on mobile devices ...

Twitter revenue surges in Q2

Facebook, Twitter is reaping the benefits of a strong mobile user base. Mobile advertising revenue comprised ...

Spotlight on…LinkedIn redesigns member profile pages on mobile

LinkedIn has revamped member profile pages on its mobile app to provide users with more upfront information. "Your LinkedIn Profile is your professional identity of record," said a LinkedIn blog post. "It's also the heart of LinkedIn. Your new profile helps you tell your story to other ...

Also Noted…

Stories from across the Web… > Social Media Examiner explains how to use Twitter analytics to find important data. > Social Media Today discusses when to invest in B2B digital marketing. > CMSWire suggests five ways to sharpen your B2B marketing on LinkedIn. > Inc. explores why your entire ...

Forrester's Kim Celestre: Facebook not the right place for a business conversation

starts dialing up the advertising, and starts doing other things to the platform. Now is the time to get ...

Five B2B marketing tips for Facebook

of content up on your Facebook page and expect to get followers clamoring to buy your product and/or service. ...

Lord & Taylor installs beacons, adds new app

mobile app, enabled by a newly installed beacon network. Swirl, an in-store beacon marketing platform, ...

Retailers aren't ready for Amazon's Fire Phone, and it could cost them

potential, only a fraction of retailers have actually prepared their mobile sites for the new device's arrival. According to a survey of 150 top mobile retail sites by Web optimization company Yottaa, just one ...