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Liz Miller, senior VP-CMO of the Chief Marketing Officer (CMO) Council

the answer tied to the customer or to revenue—they didn't fly. It forced me to look at every request, ...

Julia Mee, senior director of advertising, media and sponsorships at Cisco

through innovative but simple stories that drove double-digit increases in brand consideration ...

Linda Boff, director of global brand marketing at GE

year? As I think back over the last 12 months, we were successful in telling our story in six seconds, ...

Ardath Albee, CEO of Marketing Interactions Inc.

this is what I'd suggest to all marketers: Look beyond marketing to how your programs can impact ...

Is Square for sale?

through cash. Square lost $100 million last year and may need to sell itself. Story ...

Apple is getting serious about mobile payments

offers to iPhones Kroger to add an additional market, focus on urban-format stores ...

Stories from around the Web

Quick news from around the Web... How Hannaford applied Moneyball management to labor stats   The Honest Co. boosts online conversions 170%   Open SSL Code beyond repair   Apple patches OSX   Data's three-legged stool   And finally... Busted, Heartbleed hacker arrested. Story.     ...

CVS to create a new IT team

of creating a seamless user experience across various platforms including web and mobile." CVS is looking ...

Google bringing mobile app install ads to Search and YouTube

which advertisers can deliver via its MoPub app exchange. The ad units have long been a lucrative source ...

Lauren McCadney, senior manager of social media at CDW

value customers with a stronger brand funnel and extracted actionable customer insight via content ...