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Laura Ramos, VP-principal analyst at Forrester Research

for delivering customer value. This was a proud achievement for me since, as a returning analyst, ...

Liz Miller, senior VP-CMO of the Chief Marketing Officer (CMO) Council

to overtake the competition. But no matter who you are trying to sell to, our customers are all people, ...

Gail Moody-Byrd, senior director of marketing at SAP in the Integrated Digital group

customer's needs, building a process to serve them, assembling a team with the right mix of skills, ensuring ...

Julia Mee, senior director of advertising, media and sponsorships at Cisco

was with Wired. Their editors curated stories via reader submissions over a 48-hour period and then they published ...

Petra Neiger, director of communications at Siemens Healthcare

consulting, executive and employee engagement programs, and customer advocacy. In addition, she oversaw ...

Linda Boff, director of global brand marketing at GE

B2C—marketing is based on understanding your customers, finding key insights, building a great go-to-market ...

Ardath Albee, CEO of Marketing Interactions Inc.

and enable sales, customer service and product development. Marketers need to become strategic and truly customer obsessed. Marketing can't just be about lead generation. By embracing a continuous ...

Tips to help you make the most of your new Twitter profile page

they want to see is photos, customers can choose to filter tweets to view only those that contain photos. ...

Debbie Qaqish, principal partner and CSO at The Pedowitz Group

brings to the forefront issues that are specific to marketing leadership as they transform marketing from ...

Is Square for sale?

the company, which allows small businesses to accept credit card payments on mobile devices, has been burning through cash. Square lost $100 million last year and may need to sell itself. Story ...