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Report: 4As object to IAB's 70% viewability threshold

viewability is not yet possible and that advertisers should only expect 70 percent. "It's never ...

Oracle acquires Datalogix

campaigns, something all marketers want these days. Oracle said that the addition of Datalogix to its ...

Also Noted…

More stories from across the Web… > BlackBerry officially  launches  Classic smartphone. > Facebook's Rooms  adds  an 'Explore' button. > BMW  using  Snapchat-like tactics to attract younger consumers. > Yahoo  positions  Gemini for mobile-first future. > The  rise  of disability ...

'Addiction' driving strong app install

at the addict pace. Put the numbers together and helpful trends begin to emerge. "It is … hard for us to ignore the over-indexing of the Social Enthusiast persona," Khalaf notes. "It could be a mere ...

Marketers struggling to cooperate across channels

planning to do so in the future. Marin said it expects this trend to endure as technology and data continue ...

Fiserv Research shows rapid growth of mobile bill payments

payments. For more:  -See this Fiserv report ...

Two-thirds of shoppers buying half of gifts online

percent; Best Buy, 32 percent; Kohl's, 29 percent; and Macy's 24 percent. For more:-See this Mintel  press release Related stories: Cyber security affects consumer holiday spending Staples opens e-commerce test lab Macy's sees pay-off from aggressive promotions and omnichannel strategies Saks uses ...

Asics opens New York City shop with in-store subway car

that included a  70 percent increase in e-commerce  sales. For more:-See this Asics  press release Related stories: The secret to Foot Locker's success, according to CEO Ken Hicks Apple's multimedia ...

Yellow Pages app finds products in stores

of retailer apps. For example, Google (NASDAQ:GOOG) launched a similar capability for its  Now app  back ...

Staples data breach affects more than 1M credit cards

a few. The announcement comes less than a week after Activist investor Starboard Value released its ...