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CMI: B2B marketers knee-deep in content but still can't gauge its performance

for print/other offline promotion, which they use a bit less frequently," the report said. For more:-See this CMI report Related stories: At CMW: The way to great storytelling is through 'MOI' At CMW: ...

57% of millennials prefer browser-based shopping over apps

information and image quality also directly impacted shoppers' research and decisions to purchase, so much so that 55 percent of those surveyed said they could not shop without visuals on a mobile device. ...

The omnichannel analytics challenge

chain mistakes, but in enabling flexibility to capture cross-channel customer demand, and meet ...

Stories From Around the Web

phablet.  Story   ...

PayPal may lose mobile payments grip

management consultant at  Carlisle & Gallagher Consulting Group  in Charlotte, North Carolina.  Story ...

Lands' End focuses on B2B e-commerce

End separated from Sears in April, some of its merchandise is still sold in Sears stores. ...

Google launches cross-device conversion for display ads

and estimated total conversions in the Campaigns tab of AdWords (see below). Google said this tool can help ...

What's in store after Supervalu breach?

SVU) for the second time this year–targeted its point-of-sale (POS) systems. However, security experts warn ...

LinkedIn hypes Pulse redesign, integration

to a publishing platform and its acquisition of Pulse has always been a big part of that. Now, LinkedIn is touting several updates to the platform to boost its profile. "Now, with LinkedIn's redesigned reading ...

EBay, PayPal split to boost Apple Pay

it couldn't use while it was connected to PayPal. "It's going to be open to market forces now, ...