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McDonald's tests beacon technology in Turkey, U.S. restaurants

context for a mobile marketing message," said Trevor Longino, head of marketing and public relations ...

27% B2B marketers don't know if customers read emails on mobile, says Salesforce study

the report said. "Mobile is reported as a critical enabler of B2B products and services by 60 percent ...

Report: IBM most-mentioned B2B brand in the world

181.5) For more:-See this Brandwatch report Related stories: 'Forbes' picks GE's Comstock ...

McDonald's announces initial steps of turnaround plan

of foundational markets. For more:-See this McDonald's press release Related stories: McDonald's tests customized food orders McDonald's accpeting lovin' as payment McDonald's announces key ...

Walmart reorganizes as Mike Moore, Mark Ibbotson assume greater responsibilities

Suarez, who currently acts as senior VP of real estate strategy, design and construction. Story ...

Nordstrom tests curbside pickup

stories: Nordstrom ranks No. 1 in department store social IQ Nordstrom, Macy's keeping outlets near ...

Loyalty coalition Plenti officially launches in US

Plenti, the first U.S.-based loyalty coalition, is now available for consumers online and at thousands of retail locations including AT&T, Exxon, Macy's (NYSE:M), Mobil, and Rite Aid. Plenti ...

Pinterest opens up platform to third-party developers

Related stories: Pinterest launches Marketing Developer Partners program Pinterest says two-thirds of pins come from business sites Report: Pinterest beefs up targeting capabilities Pinterest, Apple partnership ...

Also Noted

Stories from across the Web… > Salesforce CEO Benioff now  addressing  gender pay gap. > Act-on  shares  nine ways to generate leads with mobile marketing. >  Social Media Today   lists  the five best ways to market mobile apps and games. > Fisku study  finds  that it now costs more than $3 ...

Warby Parker raises another $100M for brick-and-mortar

innovative companies. For more:-See this Business Insider story Related stories: Jins Eyewear to open US ...