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Where did I put my keys?

its videos or success stories—it created the hastag #innovationandyou, inviting customers to tell their own stories. As it turns out, they could often do a better job with fun stories that had ...

Digital storytelling

With new kinds of stories came new platforms from which to broadcast them. "The model of brand building has changed in B2B, you need the emotional engagement to tell these complex stories," Wergan told Advertising Age. "Understanding what can be achieved through digital media ...

A focus on personal stories...and dragons

and to the point, using high production values to tell engaging stories about how industries like infrastructure ...

A head start

When it came to positioning itself as an innovator in its industry, Philips knew that it had a head start on its competitors. Whereas others might talk about being innovators, the Dutch tech company had 120 years of history with which to prove it. Philips began sharing snapshots of personal stories ...

'You' means everyone

It was important to Philips that it not lose sight of the B2C side of its business while pursuing the B2B sector. The company knew that it had personal stories that it could point to for customers across the board, so there was no need to throw the baby out with the bath water.  That, according to Wergan, ...

Stories from around the Web...

Stories from across the Web… > Business 2 Community explains how to tell a consistent story across all of your B2B marketing channels. > TheNextWeb discusses that while digital disruption is changing business, technology isn't the only answer. > ReelSEO explores three big reasons why every ...

The rise of the CSO

the rise of the CSO, Target and the need for change.  Story ...

Aerosoles pledges to smash inventory silos by 2015

For more:-See this  RIS News   story Related news: 40% of retailers say back-office technology hampering ...

Retailers rush to plug Heartbleed leaks

in progress. For more:-See this  Guardian   story-See this  Retail Wire   discussion Related news: Heartbleed ...

Data collection a top challenge for retail marketers

stories: 40% of retailers say back-office technology hampering omnichannel efforts Target seeks to realign ...