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3 ways to convince customers to opt in to text messaging

loyalty," Porter said. Related stories: Part 1: 3 things to know when building your B2B value proposition ...

Also Noted…

Stories from across the Web… >Pardot  says  this is the single largest element B2B content marketing is missing. > B2B Marketing Insider   says  this is the content marketing word of the year. > Cisco  describes  native ad efforts that lengthen engagement. >  VentureBeat   discusses  how ...

Google cuts out advertisers with Contributor service

stories: Google rolls out 'mobile-friendly' label to force companies to provide mobile-friendly ...

Forbes dumps Google for adMarketplace to serve search ads

this adMarketplace  press release-See this New York Business Journal   article Related stories: Firefox ditches Google ...

Nasty Gal opens first brick-and-mortar

Related stories: Crest & Co. opens first physical store for holidays Uniqlo partners with MoMA, adds ...

51% of Williams-Sonoma's revenue generated by e-commerce

stories: Williams-Sonoma has record holiday, credits omnichannel strategy Macy's turns to YouTube ...

Report: Amazon plans ad-supported video-streaming service

this TechCrunch   article Related stories: Yahoo buys video ad giant BrightRoll for $640M in cash Yahoo poaches ...

Walmart offers 500 Cyber Monday deals, more than double last year

Walmart's redesigned site, which makes browsing and shopping on mobile easier.  Story ...

Stories from around the Web

of the bulls.  Story ...

Salesforce unveils updated version of Social Studio

stories: Adobe rides atop Forrester's Wave 6Sense integrated into Salesforce ExactTarget adds Social ...