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Belk, JCPenney and Macy's make BTS mobile

available Aug. 14-15 through its mPerks digital savings program in addition to printed coupons. Macy's ...

Slyce powers Craves for new visual search shopping app

because the image recognition software recognizes 2D images from printed pages, billboards and the Web. ...

Kantar Media: U.S. ad spending drops 4% in Q1

in the first quarter, compared to the year-earlier period. In print media, B2B magazine spending declined 4.1 ...

Lawmakers oppose ad tax

advertisers, broadcasters, print media, online service providers, national media companies, news-gathering ...

Walmart shifts to digital ads

[print]." Story ...

B2B trade shows post strongest quarter of growth since 2007

exhibition organizers tapping analytics for event insights ABM: B2B print ad revenue declined sharply in Q2 ...

Apple buys AR technology company Metaio

Mitsubishi to reduce printing and sales costs while increasing product sales by $60 million in its first ...

Target adds Shazam's visual recognition

locations. Target is working with Shazam to create shoppable print and TV ads that can be accessed through ...

Instagram takes ad carousels to new markets

the potential of multi-page print campaigns to mobile phones—with the added benefit of taking people ...

Kroger's Food4Less adds augmented reality to app

can save on physical printing costs and paper by offering the Virtual Values solution. Plus, brands ...