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Target's BTS includes new app, YouTube campaign

Target (NYSE: TGT) is introducing a new mobile app and a YouTube back-to-school campaign to increase focus on millennial shoppers. In a Snap, the retailer's latest mobile app, allows shoppers to bookmark products from the pages of magazines and printed ads without having to scan codes or look up links ...

ABM: Digital advertising driving gains in B2B media

2.9 percent. And print revenue decreased modestly, down 2.6 percent. The ABM BIN Report measures four general sources of revenue: trade shows and conferences (events); print advertising; digital advertising; ...

Target launches new app and YouTube campaign to target millennials

Target (NYSE: TGT) is introducing a new mobile app and a YouTube back-to-school campaign to increase focus on millennial shoppers. In a Snap, the retailer's latest mobile app, allows shoppers to bookmark products from the pages of magazines and printed ads without having to scan codes or look up links ...

Native advertising has a trust problem

many years of declining print ad spending, publishers are allowing the line between editorial ...

Home Depot now selling 3D printers in stores

printing and will even offer 3D printed keepsakes to improve sales. Although 3D printing is still ...

CVS to acquire Navarro, largest drugstore in Hispanic market

CVS digital deal program draws 10 times more redemption rates than print circulars ...

Book wars heat up as HarperCollins enters e-commerce

in book sales in June. Currently, HarperCollins print books will only be available for shipment ...

Staples debuts connected home complete with wearables

lab Staples buys digital printing firm PNI for $67M Staples revamps EasyTech program, adds services Staples tests in-store 3-D printing centers ...

10 mobile email dos and don'ts

on a mobile device to read the small print can be very effective. Since text-heavy emails should be avoided, ...

Bonobos raises $55 million to open new stores

Online retailer Wayfair launches new product line, printed catalog Loehmann's to return as online ...