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Staples Canada uses data analytics to measure digital coupon ROI

printing firm PNI for $67M Staples revamps EasyTech program, adds services ...

Staples to close 140 stores, focus on e-commerce

  article Related stories: Staples opens e-commerce test lab Staples buys digital printing firm PNI for $67M Staples revamps EasyTech program, adds services Staples tests in-store 3-D printing centers Staples adds ...

Sprint Business launches multimillion dollar B2B campaign

was launched earlier this month, includes TV spots, print and digital custom content, and advertising ...

Wayfair files for $350M IPO

system, so it's building its own Online retailer Wayfair launches new product line, printed catalog ...

GroupM: Ad spending set to (finally) return to pre-recession levels by 2015

China ad investment rising at or near double-digits, with no large print legacy to correct," said ...

Selling paper online

that we want marketers and media professionals to only use print. What we're saying is don't ...

Ryder launches biggest B2B campaign in its history

expected' for its clients." It ends with the tagline "Ryder Ever Better." An extensive print ...

Target's BTS includes new app, YouTube campaign

Target (NYSE: TGT) is introducing a new mobile app and a YouTube back-to-school campaign to increase focus on millennial shoppers. In a Snap, the retailer's latest mobile app, allows shoppers to bookmark products from the pages of magazines and printed ads without having to scan codes or look up links ...

ABM: Digital advertising driving gains in B2B media

2.9 percent. And print revenue decreased modestly, down 2.6 percent. The ABM BIN Report measures four general sources of revenue: trade shows and conferences (events); print advertising; digital advertising; ...

Target launches new app and YouTube campaign to target millennials

Target (NYSE: TGT) is introducing a new mobile app and a YouTube back-to-school campaign to increase focus on millennial shoppers. In a Snap, the retailer's latest mobile app, allows shoppers to bookmark products from the pages of magazines and printed ads without having to scan codes or look up links ...