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Can Facebook's Rooms work for B2B brands?

targeting, placement and bidding at ad set level Facebook mobile ad network officially rolled out to everyone ...

Google's DoubleClick launches 13 new creative tools

and MRAID 2.0, the IAB's latest mobile in-app standard. "To show a successful ad unit on mobile ...

60% of U.S. shoppers will divulge personal information to favorite stores

messages, photos to customers 60% of shoppers increasingly shopping online 42% of mobile sales come from ...

Chutes & Ladders: Tesco chairman steps down; Luxottica names new co-CEO

of the company's TV, Web, mobile, tablet and social, and translating the brand across platforms. Campbell joined ...

Gilt Appoints Clay Cowan As Chief Marketing Officer

mobile, digital marketing, and social. In managing Starwood's global digital business team, he ...

QVC Promotes Mary Campbell to Executive Vice President, Commerce Platforms

revenue in the second quarter 2014. Additionally, QVC is the third largest mobile commerce player among ...

Facebook revamps its PMD program to make it easier for marketers to find partners

at ad set level Facebook mobile ad network officially rolled out to everyone Facebook debuts Atlas ...

Twitter rolls out Fabric to make it easier for mobile developers to build apps

Twitter bolster its mobile presence and attract more mobile ad dollars to the company. The platform is built on the technology of two companies Twitter acquired last year: MoPub, a mobile app exchange, ...

60% of Americans would divulge personal information to favorite stores

product messages, photos to customers 60% of shoppers increasingly shopping online 42% of mobile sales ...

Shoppers can check local Macy's inventory via mobile this holiday season

Beginning in November, Macy's customers will be able to search for an item on their phone and see what's stocked at their local store. Alongside images will appear product details, such as price, size and color, and a link to the item on the ret ...