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Social media increasingly leading the m-commerce charge

It looks like the burgeoning mobile commerce channel could get a hefty boost this year as social commerce on mobile devices is poised for growth of its own. The incredible amount of time people spend on their mobile devices today is well documented, as is their willingness to make purchases on-the-go. A growing ...

Apple-IBM partnership yields three new enterprise apps

The Apple-IBM partnership that was forged last year to create business apps has produced three new apps targeted to airline customer service, retail buyers and wealth managers. ...

Bealls launches new retail brand

will fill the space. All employees will be equipped with mobile devices for checkout. Stores will carry both ...

BlackBerry launches Leap touchscreen smartphone

the hard way that mobile security is paramount," said Ron Louks, president of devices and emerging ...

Stories from around the web

More news from across the Web... > Here's how to maximize your mobile strategy. > Marketers still struggle to attribute success of mobile campaigns. > Aiming to make mobile video a less intrusive medium. > More rewards for mobile use. > Mobile marketing on the move in travel industry. ...

Spotlight on… Keeping proximity consumer-friendly

As location-based ads and proximity marketing grow, marketers should be wary. A survey of 1,000 consumers found that only about one in three said they were happy or comfortable with retailers using their mobile phone for location targeting. Solution: Plan ads with care, giving consumers a reason to accept ...

Text ads: ideal for millennials?

to text advertising. Their willingness to share makes them ideal candidates for opt-in mobile marketing, ...

Mobile helping to drive CLO adoption as marketing tool

OfferPipe mobile card-linked offers marketing service. By integrating into transaction activity, CLO tools ...

Mobile marketing must-haves for 2015

for the mobile possibilities in the coming year? Author Jon Mowat lays it out in a recent article from Jeff ...

Users wary of behavior tracking

a stronger influence in the marketing community, just as mobile consumers tighten up their definitions ...