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57% of millennials prefer browser-based shopping over apps

results very clearly indicate that the mobile customer experience will greatly influence the success ...

PayPal may lose mobile payments grip

While PayPal (NASDAQ: EBAY) is one of the early success stories in mobile payments, the eBay, PayPal split, along with a new focus on Apple Pay, may loosen the payment processor's grip on mobile payments. PayPal processed around $20 billion in mobile payments last year. However, focus has since shifted ...

Google launches cross-device conversion for display ads

several mobile display ad formats, tools Facebook debuts Atlas Google Analytics adds audience insights, remarketing for apps Google changing how it reports mobile click-to-call data in AdWords New AdWords tool lets ...

LinkedIn hypes Pulse redesign, integration

they finish reading a piece. On mobile, members will be treated to more posts at the bottom from the author ...

The physical store is not dead, just changing

and mobile product, Target, referred to the multichannel shopping experience as a "choose your own ...

Demandbase opens New York office, expands staff

mobile and video targeting tools designed for B2B marketers Exclusive: Demandbase names Isaacson as its ...

REI uses smartphone apps to engage shoppers

replatformed its mobile website and launched an app dedicated to delivering snow reports, so the REI's ...

Outdoor outfitter REI is poised for a digital makeover

replatformed its mobile website and launched an app dedicated to delivering snow reports, so the REI's ...

Millennials prefer mobile browsers over apps for shopping

without when shopping on a mobile device. Even among millennials, there are gender-based differences. ...

Stories from around the Web

Quick news from around the Web... Microsoft hire may point to mobile payments Sears' mobile returns and exchanges use new mobile feature American Eagle Outfitters in-app merchandising key to omnichannel strategy Dunkin Donuts to pilot mobile ordering The Apple Watch goes to Paris Fashion Week ...