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Ryder launches biggest B2B campaign in its history

to consider Ryder." Grey San Francisco will be responsible for developing Ryder's brand strategy ...

Google's acquisition of Twitch goes beyond gaming

and concerts. "The deal moves Google one step closer to building a broadcast network of sites ...

Sears offers personal shoppers for back-to-school

Sears Canada to cut 1,600 jobs as it outsources, restructures Sears files to spin off Lands' End ...

New Experian Marketing Suite designed to give comprehensive view of customers

customer profiles, targeted messaging and engagement strategies through an analysis of customer behaviors ...

Lord & Taylor launches in-store app

for quality and customer service to the next level," said Hilmi Ozguc, founder and CEO of Swirl. "We ...

Albertsons finalizes $9 billion Safeway purchase

The deal is still pending a review by the Federal Trade Commission, which will probably require both supermarket chains to divest some stores for competitive reasons. The deal will create a network of more than ...

Dollar Tree to acquire Family Dollar

Dollar Tree (NASDAQ: DLTR) announced it would acquire Family Dollar in a stock deal worth $8.5 billion. Under the agreement, Dollar Tree will take over operating duties of more than 13,000 Family Dollar stores in 48 states and five Canadian provinces, bringing in $18 billion worth of annual sales. The deal ...

B2C CMOs get paid more than their B2B counterparts

which is based on a survey of 345 senior-level execs, the majority of whom were B2B, found that overall ...

4 ways to build engaging videos

video. Make sure you've outlined an overall strategy and how each video fits into that plan. Videos ...

Getty Images taps Smith Ellis as its new CMO

Getty Images has hired Susan Smith Ellis as its new senior VP-CMO. Previously, Smith Ellis was CMO of Morgan Stanley. "Susan brings an extraordinary track record of global marketing and business... ...