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Spotlight on...New comScore metric tracks video across devices

and purchase digital video everywhere that it's viewed by consumers." ...

Shoppers using mobile to drive auto sales

a down, and car shopping mobile search has proved no exception. Along with the rise of mobile usage in car ...

Global mobile payment market to see explosive growth

by Adam Stone There has been some debate about the future of mobile payments and just how fast this phenomenon will likely take hold. While it's clear that this technology is poised to become a marketplace powerhouse, some analysts dispute the likely rate of adoption. Now a pair of recent reports has ...

Mobility driving trillion-dollar impact

and profoundly changing daily lives—everywhere." The sheer ubiquity of mobile has been driven by dramatic performance improvements and accessibility. As costs have plummeted, cost per megabyte has decreased 99 ...

Investors show confidence in AppsFlyer

B funding. The company has raised $28 million to date. AppsFlyer's NativeTrack technology claims ...

Mobile marketing automation poised for bigger things

of strategies to improve the customer experience. Reaching across the buying cycle, mobile marketing automation ...

Also Noted…

ZipDial. > Car brands passing up Super Bowl spots highlight a shift toward mobile strategies.  > ...

Unilever to review media buying and planning

and production costs. It has been a little over a year since Unilever CMO Jean-Marc Huet told investors ...

Wawa rolls out mobile payment, loyalty app

options and loyalty programs to their mobile apps. Dunkin Donuts  launched its loyalty program, DD Perks, ...

Google adds new features to +Post ads to boost engagement

the efficacy of the ads, but there is  speculation  that Google+ may soon be no more.  While Google has denied ...