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Adobe rides atop Forrester's Wave

designated a "leader" due to its product road map, unified interface and data platform, and the utility of its Journey Builder product. SAS Institute, Oracle, Teradata, and IBM ranked as "strong ...

Spotlight on…Mozilla getting into publishing

ads have, but our ad strategy will evolve. Our focus right now is getting out of the gate, grabbing ...

Also Noted…

takeaways from its B2B Marketing Forum 2014. And finally… Check out  the most epic safety video ever made. ...

Amazon probed on financial goals after losses top $400M

of Amazon's non-responsive approach to the bottom line. While the company has been in full-out acquisition and growth mode, it's failed to make up for widening losses. It's been a busy growth year ...

Can Facebook's Rooms work for B2B brands?

percent say it's hard to assess how social media activities pan out, according to a CMO survey." ...

Halloween 2014: Beware, the sugar-high won't last long

global head of marketing research and content for Kenshoo. "It's always a good omen when Halloween falls on a weekend and this year it's on Friday, so shoppers will have more time to buy ...

Google's DoubleClick launches 13 new creative tools

In an effort to make it easier for advertisers to pair good creative along with their effective media buying strategies, Google's DoubleClick has rolled out 13 new Creative Solutions tools. DoubleClick said the tools are designed to help advertisers in four areas: 1. Creative management tools ...

Sears one of a dozen retailers cutting stores

has 2,302 stores, down 40 percent.  Story ...

Tonzof launches e-commerce 'super' market

Tonzof announced the launch of its Super Marketplace—an online e-commerce site with more than 500,000 items. The website, powered by the Mozu commerce platform, offers shoppers a wide selection of products including gifts, sports memorabilia, holiday and seasonal items, home decor, furniture, ...

DMA appoints Hutter as VP of communications

with brand and marketing technology strategy company TopRight Partners. Hutter will be in charge of DMA's overall communications and public relations strategy. The association said her role will be key ...