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Laura Ramos, VP-principal analyst at Forrester Research

practices and strategies. No two days are ever alike and I get the opportunity every day to talk ...

Liz Miller, senior VP-CMO of the Chief Marketing Officer (CMO) Council

about it. I ask them about their best ideas and their best strategies…and every day, I am a little ...

2014 Women to Watch in B2B Marketing

Women have come a long way in the marketing and advertising field. There is no better example of this than our own "2013 CMOs to Watch" feature, which included superstars such as Cisco's Blair Christie, GE's Beth Comstock and Adobe's Ann Lewnes. However, while there are more women ...

Gail Moody-Byrd, senior director of marketing at SAP in the Integrated Digital group

digital consultants to advise our marketing staff on how best to leverage social strategies to drive ...

Julia Mee, senior director of advertising, media and sponsorships at Cisco

such as Padmasree Warrior (Our Chief Technologist and Strategy Officer), Rebecca Jacoby (our CIO) and, of course, ...

Petra Neiger, director of communications at Siemens Healthcare

more women be successful in the B2B marketing industry? Believing that they can do it, knowing ...

Linda Boff, director of global brand marketing at GE

to women in B2B marketing? My best advice to anyone, and I think it's particularly true for women, ...

Ardath Albee, CEO of Marketing Interactions Inc.

companies with complex sales generate more and better leads using digital marketing strategies and content platforms. Albee has more than 28 years of business management and marketing experience and authored a book in 2009 titled "eMarketing Strategies for the Complex Sale." She has been voted one of the 50 ...

Belinda Hudmon, senior director of global brand and digital marketing at Motorola Solutions

It is a strategic investment the company has made to allow our 21,000 employees worldwide to connect, communicate ...

Tips to help you make the most of your new Twitter profile page

Images and video drive engagement on Twitter Twitter's redesigned website mimics its mobile apps ...