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Twitter rolls out analytics dashboard to help advertisers determine the reach of organic tweets

also offered the following best practices for using the new dashboard to improve content strategy: Pay ...

Survey says customers prefer banner ads over sponsored content

online survey between June 27 and June 30, revealed that there is still confusion among readers on what, ...

Family Dollar adds beer and wine

Family Dollar announced it would start stocking shelves with beer and wine. The deep-discounter already garners a majority of sales from grocery items and the chain hopes to increase the average ticket. Family Dollar experimented with selling alcohol in a ...

Chutes & Ladders: Target hires new tech execs, German retailer CEO steps down

identifying new strategies for company growth as well as heading merchandising, programming, planning ...

Apple trademarks store design in EU

Apple has won the right to trademark the design of its retail stores in the EU. The retailer was able to trademark the design in U.S. stores last year, 2.5 years after the original application, but until now was met with resistance from German officials. ...

B2B CMOs among most influential on Twitter

"As you establish your personal brand, that helps in entrepreneurship or building a business," he ...

Fast Retailing's GU store lets shoppers leave without paying

Uniqlo sister brand GU is letting shoppers walk out of the store wearing merchandise without paying for it. The brand's owner, Fast Retailing Co., wants customers to test out the clothing or coordinate with other brands before making the purchase. ...

Brazil and Mexico won't see your emails during World Cup games

for marketers is to know your audience, and when they tend to be most attentive. For any soccer-mad nation ...

Also Noted…

Stories from across the Web… > Advertising Age explains how to use B2B media to generate sales leads. > SocialMediaB2B provides nine B2B marketing lessons derived from judging online campaigns. > Pamorama shares how to optimize your posts on LinkedIn, Facebook, Twitter, Pinterest and more. ...

LinkedIn Connected replaces Contacts for iOS

providing genuine opportunities for you to strengthen your relationships," David Brubacher, group product manager at LinkedIn, wrote in a blog post. "It helps you reach out to people in your network ...