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Stein IAS's Tom Stein: B2B marketers need to stay ahead of the technology curve

for best-of-breed? All the technology terminology has truly hit marketing. FierceCMO:  Considering all this that you ...

Target pledges to act more like a start-up

and it nearly failed. "During the development of Cartwheel, we hit a number of roadblocks and Target could ...

Google closer to launching music streaming on YouTube

to listen to based on what's previously been played. Google will offer a free trial for 30 days, after ...

GroupM: Ad spending set to (finally) return to pre-recession levels by 2015

in the U.S. to hit $162 billion, an increase of 3.4 percent this year. Next year, the firm projected ...

Chutes & Ladders: Jo-Ann CEO steps down; Kmart gets a new president

percent of Kmart sales at the end of 2013. He most recently acted as commercial director of Tesco's global business unit. He started at Tesco, Europe's largest grocery chain, in 2007. While there, he managed the retailer's operations in China as executive VP and commercial director. Before Tesco ...

Macy's sees pay-off from aggressive promotions and ominichannel strategies

Macy's hit shoppers hard with promotions in the second quarter, with reductions of 20 percent or more on most items. And it worked. Comp sales increased 3.4 percent, with the strongest hikes in juniors, active wear and handbags. The retailer's omnichannel strategy also reached a national level ...

TGI Fridays revives QR codes in UK fast track system

better leverage mobile technology, none have hit on the right formula. For more:-See this  Mobile ...

Live app testing pits Amazon against Apple

trials on Amazon have a good chance of optimizing conversion rates. The new testing service is just one ...

Mobile shopping revenue still rising, but in-store is a mixed bag

"We expect to see the maximum impact of this record-breaking, year-over-year trend hit during the 2014 ...

Department stores no longer passe

percent rise. Not bad for a sector of retail that supposedly hit its peak in 2000 with $232.5 billion ...