The Library

Welcome to the Library, where you'll find a selection of industry resources including eBooks, Whitepapers, Webinars, Survey Reports, Research Reports and more.

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Is Your Marketing Campaign Truly Customer-Centric?

eBook | Published: June 9, 2014 | Sponsored by: Demandbase

There's no denying that B2B customers rely on third-party reviews and recommendations just as heavily as their consumer counterparts. Marketing to them now requires a much more tailored, customer-centric approach. Join FierceCMO for a look at how adopting a life-cycle marketing campaign can help you develop a more personalized, multichannel view of your buyers' wants and needs. . Download our eBook today!

5 Key Strategies for Successful Mobile Engagement


Read this eBook to discover how you can deliver highly targeted, personalized content and services to your customers across all mobile channels – and the key strategies that are critical to a successful mobile approach. Download today!

How Retailers Can Grow Sales & Customer Relationships with Mobile Apps

eBook | Sponsored by: AT&T | Published: January 31, 2014

Retailers and other businesses are launching an increasing number of mobile applications, which are vital to their brands’ sales and reputation. Download this whitepaper to learn how businesses are implementing mobile apps and how mobile apps are boosting sales and productivity. Download now!