The Library

Welcome to the Library, where you'll find a selection of industry resources including eBooks, Whitepapers, Webinars, Survey Reports, Research Reports and more.

If you are interested in submitting items to the Library, please contact our advertising team

LIBRARY

Is Your Marketing Campaign Truly Customer-Centric?

eBook | Published: June 9, 2014 | Sponsored by: Demandbase

There's no denying that B2B customers rely on third-party reviews and recommendations just as heavily as their consumer counterparts. Marketing to them now requires a much more tailored, customer-centric approach. Join FierceCMO for a look at how adopting a life-cycle marketing campaign can help you develop a more personalized, multichannel view of your buyers' wants and needs. . Download our eBook today!

Developing for the Internet of Things: Challenges and Opportunities

Webinar | Now available on-demand | Sponsored by: Kony | Published on: May 5

Cisco estimates that 50 billion devices and objects will be connected to the Internet by 2020. Will there be a role for developers in this area? And if so, how can developers position themselves in the months ahead on this nascent but potentially explosive opportunity? Register today to watch now!

Enterprise Messaging: Powering Customer Engagement through Mobile Messaging

Webinar | NOW AVAILABLE ON DEMAND | Presented by: Infinite Convergence

In this webinar, Pamela Clark-Dickson, Senior Analyst at Informa Telecoms & Media; and John Puma Vice President of Product Management at Infinite Convergence Solutions will provide insight into the evolution and future of mobile messaging, and present case studies on how organizations have harnessed the power of mobile messaging to support customer business strategies. Register to Watch Now!

Content Matters: How to successfully leverage webinars in a content marketing campaign

Webinar | Now available on-demand | Sponsored by: ON24

This webinar will explore how to use this powerful platform to best engage your target audience, including how to program the most effective content for your attendees, tips for selecting the right speakers, and more. Register today to watch now!

How Retailers Can Grow Sales & Customer Relationships with Mobile Apps

eBook | Sponsored by: AT&T | Published: January 31, 2014

Retailers and other businesses are launching an increasing number of mobile applications, which are vital to their brands’ sales and reputation. Download this whitepaper to learn how businesses are implementing mobile apps and how mobile apps are boosting sales and productivity. Download now!

Strengthening the Retail Experience with Mobile Apps

Webinar | Now Available On-Demand | Presented by: AT&T

The advent of mobile technology has transformed the retail landscape, as customers turn to their mobile devices to shop, research, compare products and interact with companies across a variety of different channels. Mobile apps are an increasingly important customer touch point, and retailers can strengthen customer loyalty by delivering a dynamic and interactive mobile app platform. Register Today!