Editors

Laura Heller is the Executive Editor of Fierce’s portfolio of retail publication. She has been reporting on mass-market retail trends and initiatives since 1995 as a reporter for trade magazines, business outlets and Web sites including Forbes and The Week. She began her career covering the retail and consumer electronics industries for leading B2B publications including Discount Store News/Retailing Today, Drug Store News, Grocery Headquarters, Chain Store Age, Consumer Electronics Daily, Home Channel News, License! Global and Shopper Marketing Magazine. She has appeared on national TV and radio programs discussing retail trends including ABC News Now and National Public Radio. Her blog – “The Point of Purchase” -- appears on Forbes.com.

Drew Woolley is associate editor of FierceCMO, FierceRetail, FierceMobileRetail and StorefrontBacktalk. He is an Alabama native fresh off a year of reporting for Sports Illustrated in New York. He graduated from the University of Alabama Huntsville in 2010 and received his MSJ from Northwestern's Medill School of Journalism in 2012.