Laura Heller

Biography for Laura Heller

Laura Heller is the Executive Editor of Fierce’s portfolio of retail publication. She has been reporting on mass-market retail trends and initiatives since 1995 as a reporter for trade magazines, business outlets and Web sites including Forbes and The Week. She began her career covering the retail and consumer electronics industries for leading B2B publications including Discount Store News/Retailing Today, Drug Store News, Grocery Headquarters, Chain Store Age, Consumer Electronics Daily, Home Channel News, License! Global and Shopper Marketing Magazine. She has appeared on national TV and radio programs discussing retail trends including ABC News Now and National Public Radio. Her blog – “The Point of Purchase” -- appears on Forbes.com.

Articles by Laura Heller

How Home Depot's founder kept his legacy intact after hack

Home Depot's outgoing CEO Frank Blake could have had his legacy erased by the retailer's recent data breach. But instead of passing blame or handing off responsibilities to his successor, Craig Menear, Blake rolled up his sleeves and got to work, according to Fortune.

Mobile payment platform CurrentC already hacked

The controversy over fledgling mobile payment platform CurrentC is growing. The Merchant Customer Exchange's (MCX) pilot program has already been hacked.

Apple Pay vs. CurrentC is making a private industry matter public

The launch of Apple Pay this week has thrust mobile payments into the spotlight, illuminating not just the new payment platform and its promise, but also a competitive platform being developed by a group of merchants.

Apple Pay vs. CurrentC: the race is on

Apple Pay debuted this week to much fanfare, but it's not the only mobile payment platform in town. Competitor CurrentC is collecting retail partners and positioning itself as a formidable competitor, thanks in large part to its biggest partner: Walmart.

Alibaba faces consumer barriers, expands Alipay partnership

Alibaba's IPO may have been the largest in U.S. market history, but the online retailer's introduction to U.S. shoppers hasn't gone over quite as big.

Add another to the list: Staples investigating data breach

With every passing week, there is a new reminder that retailers and their systems are under the constant threat of attack. Now Staples is the latest retailer to suffer. The office-supply chain announced it is investigating a possible breach, and that it has contacted law enforcement and informed the public.

Answering big data questions

Big data is isn't the same for all retail organizations, and in spite of the rush to gather and analyze all available information, it's important to define what that means to an individual business.

Obama signs order to tighten card security

U.S. President Barack Obama signed an executive order to improve security measures for federal credit cards in an effort to lead the way for banks and retailers. The President also called on Congress to enact his Cybersecurity Legislative Proposal.