Laura Heller

Biography for Laura Heller

Laura Heller is the Executive Editor of Fierce’s portfolio of retail publication. She has been reporting on mass-market retail trends and initiatives since 1995 as a reporter for trade magazines, business outlets and Web sites including Forbes and The Week. She began her career covering the retail and consumer electronics industries for leading B2B publications including Discount Store News/Retailing Today, Drug Store News, Grocery Headquarters, Chain Store Age, Consumer Electronics Daily, Home Channel News, License! Global and Shopper Marketing Magazine. She has appeared on national TV and radio programs discussing retail trends including ABC News Now and National Public Radio. Her blog – “The Point of Purchase” -- appears on Forbes.com.

Articles by Laura Heller

87% of online retailers to increase tech spending next year

Eighty-seven percent of e-retailers plan to increase their spending on e-commerce technologies and services next year.

UPS' holiday plan is better than last year's plan

UPS has a plan to increase capacity, speed process and complete deliveries in advance of the upcoming holiday season.

Home Depot and Target hacks the work of different groups

There's new information to suggest that the groups behind the Home Depot and Target data breaches were not the same.

Macy's unveils omnichannel initiatives and new technology

Macy's is heading into the holiday season with several new omnichannel initiatives, including several new mobile components and tests. 

92% of executives satisfied with big data applications

Big data is a big buzzword in retail and while the term can be ambiguous, 92 percent of executives say they're satisfied with the results of big data applications within their organizations.

Ikea to expand e-commerce

Ikea has been slow to develop e-commerce, but the home goods retailer will resume its rollout, following a year of focus on physical stores.

Home Depot confirms data breach

The Home Depot confirmed that its payment data systems have been breached, which could potentially impact customers using cards in its U.S. and Canadian stores. The retailer reports no evidence of the breach affecting customers who shopped in Mexico or online.

Apple Pay puts NFC and security front and center

Apple introduced a series of new products including new iPhones and a wearable, but it's the long awaited mobile payment option, Apple Pay, that will tie together hardware, software and retail in an entirely new way.