Laura Heller

Biography for Laura Heller

Laura Heller is the Executive Editor of Fierce’s portfolio of retail publication. She has been reporting on mass-market retail trends and initiatives since 1995 as a reporter for trade magazines, business outlets and Web sites including Forbes and The Week. She began her career covering the retail and consumer electronics industries for leading B2B publications including Discount Store News/Retailing Today, Drug Store News, Grocery Headquarters, Chain Store Age, Consumer Electronics Daily, Home Channel News, License! Global and Shopper Marketing Magazine. She has appeared on national TV and radio programs discussing retail trends including ABC News Now and National Public Radio. Her blog – “The Point of Purchase” -- appears on Forbes.com.

Articles by Laura Heller

Apple and IBM together again

Apple and IBM are embarking on a new partnership intended to boost enterprise mobility through a new class of business apps that brings IBM's big data and analytics capabilities to iOS devices.

Retailers demand quick ROI on tech investment

Inventory management and predictive analytics software, in-store mobile device integration and e-commerce solutions are the biggest technology priorities for independent brick-and-mortar retailers, according to the first annual Retail Tech Forecast from LightSpeed.

Krebs on security, Target and why retailers need a better response to data breaches

Blogger Brian Krebs is responsible for breaking many a story about cybercrime, but more than anything he believes that retailers need to fundamentally change the way they respond to breaches.

Retailers face SEC scrutiny for security disclosure

The U.S. Securities and Exchange Commission is looking into whether companies properly handled and disclosed cyber attacks in the wake of a series of major data breaches.

PC spending on the rise

The PC is not dead after all as IT spending and projected shipments of desktop units prove to be on the rise.

Worldwide IT spending slows to $3.7T

Global spending on IT is on track to reach $3.7 trillion in 2014, a 2.1 percent increase from last year.

That growth, however, is slower than in 2013, primarily because of a reduction in growth expectations for devices, data center systems and, to some extent, IT services.

"Price pressure based on increased competition, lack of product differentiation and the increased availability of viable alternative solutions has had a dampening effect on the short-term IT spending outlook," said Richard Gordon, managing VP, Gartner. "However, 2015 through 2018 will see a return to 'normal' spending growth levels as pricing and purchasing styles reach a new equilibrium. IT is entering its third phase of development, moving from a focus on technology and processes in the past to a focus in the future on new business models enabled by digitalization."

Slower spending contradicts statements made by retail IT executives earlier this year, when the emphasis on omnichannel, mobile and data security seemed to be investment priorities. But a closer look reveals that spending is in line with retailers' new priorities.

Bed Bath and Beyond investing in IT

Bed Bath and Beyond is building out its omnichannel capabilities with capital expenditures primarily focused on IT.

PF Chang's issues security update

P.F. Chang's has released a statement following news of a data breach in early June. While the company has not identified the scope or cause of the breach, it has attributed the attack to the work of an organized criminal operation.