Laura Heller

Biography for Laura Heller

Laura Heller is the Executive Editor of Fierce’s portfolio of retail publication. She has been reporting on mass-market retail trends and initiatives since 1995 as a reporter for trade magazines, business outlets and Web sites including Forbes and The Week. She began her career covering the retail and consumer electronics industries for leading B2B publications including Discount Store News/Retailing Today, Drug Store News, Grocery Headquarters, Chain Store Age, Consumer Electronics Daily, Home Channel News, License! Global and Shopper Marketing Magazine. She has appeared on national TV and radio programs discussing retail trends including ABC News Now and National Public Radio. Her blog – “The Point of Purchase” -- appears on

Articles by Laura Heller

55% of retailers not prepared for EMV migration

With just nine months until the deadline, more than half of all retailers are still not prepared for EMV migration, according to a new survey by ACI Worldwide. ACI polled attendees at NRF's Big Show earlier this month and discovered that roughly one-quarter are not ready for chip-and-PIN technology, despite the October deadline.

90% of data breaches were preventable

Nearly 90 percent of data breaches could have been easily prevented. That's the results of a new report from the Online Trust Alliance (OTA). Its 2015 Data Protection Best Practices and Risk Assessment Guide analyzed more than a thousand breaches involving the loss of personally identifiable information in 2014, and found that only 40 percent were the result of external intrusions.

Overstock to create original streaming content

Retail has always evolved, from the days of the general store to catalog operators, mass merchants and category killers. Now it seems that entertainment provider and original content creator is also part of the merchandise assortment as more retailers try to emulate Amazon and it's Prime Instant Video service.

Online retailer Overstock plans to join Amazon as a provider of streaming services with the launch of a tiered subscription service of its own.

This will be the year of Apple Pay

Apple has reported record sales and revenue, shattering former records. And with a record number of new handsets flooding the market, Apple CEO Tim Cook has declared 2015 the year of Apple Pay.

Sears expands IoT Connected Solutions shops to 500 more stores

Sears Holdings has begun rolling out Connected Solutions shops to 200 Sears and 300 Kmart stores nationally as the Internet of Things (IoT) gains ground with consumers. A larger home demonstration and display is also in the works for a single store in San Bruno, California.

Court declines to review swipe fee ruling

The U.S. Supreme Court has turned down a petition to review an appellate court ruling on whether the Federal Reserve set a 2011 cap on debit card swipe fees higher than the level sought by Congress in legislation passed the year before.

How Amazon is using analytics to beat Walmart on price

Price optimization is the next frontier on the retail battle lines, with Walmart and Amazon waging a fierce battle to best each other on price. It's a fight that Amazon is winning thanks to its pricing strategy, according to the Price Perception Index (PPI) for digital retail.

Retail security issues move from CIO to the C-suite

NEW YORK—In a far corner of the Jacob K. Javits Convention Center, a smattering of attendees turned out for NRF's sole conference session on cyber security. A cyber crime occurs every 18 seconds, but few companies are developing proactive plans to deal with a security event before it happens.