Laura Heller

Biography for Laura Heller

Laura Heller is the Executive Editor of Fierce’s portfolio of retail publication. She has been reporting on mass-market retail trends and initiatives since 1995 as a reporter for trade magazines, business outlets and Web sites including Forbes and The Week. She began her career covering the retail and consumer electronics industries for leading B2B publications including Discount Store News/Retailing Today, Drug Store News, Grocery Headquarters, Chain Store Age, Consumer Electronics Daily, Home Channel News, License! Global and Shopper Marketing Magazine. She has appeared on national TV and radio programs discussing retail trends including ABC News Now and National Public Radio. Her blog – “The Point of Purchase” -- appears on

Articles by Laura Heller

In-store technology is hot, but IT support could hinder implementation

Retail technology is among the hottest topics in the tech world, but is still in its infancy. This was made exceedingly clear after a recent trip to SXSW Interactive, where sessions and presentations about retail technology in general, and mobile retail in particular, took center stage.

Leapfrogging the competition: How Best Buy is making the right bet on technology

While a company might get lucky, and hit on a unique product, history has shown that just isn't enough to drive sustainable results. In other words, for the short term, customers will put up with almost anything to get the "next big thing." The operative phrase here is: "short-term."

Target makes $1B bet on digital

On his late February earnings call with analysts, Target CEO Brian Cornell said the company's first priority was "to drive industry leading digital sales growth" and "become a leading omnichannel retailer." Subsequently, Mr. Cornell and his team began to provide analysts with some answers on how they intend to achieve those goals.

Kohl's CIO Janet Schalk: Out with the legacy systems and in with the new

Kohl's broke new ground as a retailer in the 1990s creating a kind of streamlined department store. The chain is now reinventing itself for the digital age following a re-evaluation of its merchandise mix and needed the systems to support the shift.

Is RFID our best bad idea for in-store fulfillment?

The role of the store is changing in the new omnichannel order, but the technology needed to fuel it is still underutilized. Case in point, RFID and in-store fulfillment for online orders.

On the Hot Seat: BCBG's VP of Omnichannel, Alex Golshan

Design house and retailer BCBGMaxazria had several brands, more than 700 stores and supplies goods to department stores including Bloomingdales, Macy's and Nordstrom. But while resources had been allocated toward growing the brand, omnichannel initiatives had lagged behind.

Retailers are beating bad weather with better analytics

It's not unusual for retailers to blame the weather when sales go south, but one of the great benefits of omnichannel is that the impact of bad weather is minimized. The storms of 2015, thus far, may have buried parts of the United States but they aren't burying retailers.

55% of retailers not prepared for EMV migration

With just nine months until the deadline, more than half of all retailers are still not prepared for EMV migration, according to a new survey by ACI Worldwide. ACI polled attendees at NRF's Big Show earlier this month and discovered that roughly one-quarter are not ready for chip-and-PIN technology, despite the October deadline.

90% of data breaches were preventable

Nearly 90 percent of data breaches could have been easily prevented. That's the results of a new report from the Online Trust Alliance (OTA). Its 2015 Data Protection Best Practices and Risk Assessment Guide analyzed more than a thousand breaches involving the loss of personally identifiable information in 2014, and found that only 40 percent were the result of external intrusions.