Laura Heller

Biography for Laura Heller

Laura Heller is the Executive Editor of Fierce’s portfolio of retail publication. She has been reporting on mass-market retail trends and initiatives since 1995 as a reporter for trade magazines, business outlets and Web sites including Forbes and The Week. She began her career covering the retail and consumer electronics industries for leading B2B publications including Discount Store News/Retailing Today, Drug Store News, Grocery Headquarters, Chain Store Age, Consumer Electronics Daily, Home Channel News, License! Global and Shopper Marketing Magazine. She has appeared on national TV and radio programs discussing retail trends including ABC News Now and National Public Radio. Her blog – “The Point of Purchase” -- appears on

Articles by Laura Heller

New payment app combines mobile wallet and POS

A new payment platform is promising to combine beacons and Apple Pay. The technology, from startup Pay with Drop is a beacon-driven mobile payments consumer app and POS solution that lets shoppers pay for items via the app from up to 200 feet away, then pick up purchases at a designated location.

Staples and Michaels data breaches connected

There's new evidence to suggest the Staples and Michaels data breaches are connected and could be the work of the same cyber criminals.

CVS to open technology lab

CVS Health will be opening a technology development center in Boston this winter to further efforts in mobile applications and health-related technology initiatives.

Retailers to reduce shipping and processing time for holiday orders

Retailers are aiming to reduce shipping and processing for holiday orders this season but will still struggle to meet demand as online shopping is expected to increase once again.

Port problems could spoil retailers' holiday season

As contract negotiations at West Coast ports drag on, the possibility of a strike puts a damper on holiday sales.

Apple Pay pays off for retailers and rivals alike

In the few short weeks since Apple Pay's launch, the fledgling mobile payment platform has already left its mark, elevating mobile payments from a solution without a problem to one capable of jump-starting mobile wallet use.

Home Depot confirms 53 million email addresses stolen, blames Windows

Home Depot, which suffered a data breach that compromised 56 million payment cards has added 53 million email addresses to the list of items stolen in the breach.

Walmart tests online price matching, drives managed analytics adoption

Pricing is under a microscope as we head into the holiday season. Price monitoring and price matching are being keenly watched. Will retailers better navigate these waters?