Laura Heller

Biography for Laura Heller

Laura Heller is the Executive Editor of Fierce’s portfolio of retail publication. She has been reporting on mass-market retail trends and initiatives since 1995 as a reporter for trade magazines, business outlets and Web sites including Forbes and The Week. She began her career covering the retail and consumer electronics industries for leading B2B publications including Discount Store News/Retailing Today, Drug Store News, Grocery Headquarters, Chain Store Age, Consumer Electronics Daily, Home Channel News, License! Global and Shopper Marketing Magazine. She has appeared on national TV and radio programs discussing retail trends including ABC News Now and National Public Radio. Her blog – “The Point of Purchase” -- appears on Forbes.com.

Articles by Laura Heller

Apple Pay vs. CurrentC: the race is on

Apple Pay debuted this week to much fanfare, but it's not the only mobile payment platform in town. Competitor CurrentC is collecting retail partners and positioning itself as a formidable competitor, thanks in large part to its biggest partner: Walmart.

Alibaba faces consumer barriers, expands Alipay partnership

Alibaba's IPO may have been the largest in U.S. market history, but the online retailer's introduction to U.S. shoppers hasn't gone over quite as big. A recent Bizrate Insight Report found that of more than 3,500 online shoppers in the United States, 35 percent reported they would not browse or buy from Alibaba.

Add another to the list: Staples investigating data breach

With every passing week, there is a new reminder that retailers and their systems are under the constant threat of attack. Now Staples is the latest retailer to suffer. The office-supply chain announced it is investigating a possible breach, and that it has contacted law enforcement and informed the public.

Answering big data questions

Big data is isn't the same for all retail organizations, and in spite of the rush to gather and analyze all available information, it's important to define what that means to an individual business.

Obama signs order to tighten card security

U.S. President Barack Obama signed an executive order to improve security measures for federal credit cards in an effort to lead the way for banks and retailers. The President also called on Congress to enact his Cybersecurity Legislative Proposal.

Amazon stores could pressure back-end operations

Online retailer Amazon is eyeing the physical world with plans to open stores. And in spite of the e-commerce giant's prowess at just about everything it attempts, the real-world effort could put pressure on its back-end operations.

Walmart focused on enterprise-wide improvements

Walmart management is trying to turn a very big ship. As supercenters underperform, the focus has shifted to small stores and omnichannel initiatives, moves confirmed by Walmart CEO Doug McMillon during a meeting with analysts.

Data and analytics key to social marketing success

While the jury is still out on whether social media strategies are beneficial to retailers, many are using social media to great success, particularly those that use input from customers communicated through social media to drive improvements. The key to success, however, is the data.