Laura Heller

Biography for Laura Heller

Laura Heller is the Executive Editor of Fierce’s portfolio of retail publication. She has been reporting on mass-market retail trends and initiatives since 1995 as a reporter for trade magazines, business outlets and Web sites including Forbes and The Week. She began her career covering the retail and consumer electronics industries for leading B2B publications including Discount Store News/Retailing Today, Drug Store News, Grocery Headquarters, Chain Store Age, Consumer Electronics Daily, Home Channel News, License! Global and Shopper Marketing Magazine. She has appeared on national TV and radio programs discussing retail trends including ABC News Now and National Public Radio. Her blog – “The Point of Purchase” -- appears on Forbes.com.

Articles by Laura Heller

CISO: Most beleaguered corporate job

The chief information security officer may be the most beleaguered title in retail today, under pressure not just to protect a retailer's systems, but to navigate public relations if and when something goes wrong.

Amazon quietly releases a digital wallet

Amazon has quietly introduced a test version of an Amazon Wallet app focused on shopping for Android and Fire phones as it gets ready to ship the Fire Phone.

Neiman Marcus goes live with Visa Checkout

Neiman Marcus has enabled the new Visa Checkout payment option during the online checkout process.

3 in 10 shoppers don't trust retailers

Shopper distrust following a series of retail data breaches is high—three in 10 shoppers say they don't trust retailers to protect personal and financial data against cyber criminals.

Apple and IBM together again

Apple and IBM are embarking on a new partnership intended to boost enterprise mobility through a new class of business apps that brings IBM's big data and analytics capabilities to iOS devices.

Retailers demand quick ROI on tech investment

Inventory management and predictive analytics software, in-store mobile device integration and e-commerce solutions are the biggest technology priorities for independent brick-and-mortar retailers, according to the first annual Retail Tech Forecast from LightSpeed.

Krebs on security, Target and why retailers need a better response to data breaches

Blogger Brian Krebs is responsible for breaking many a story about cybercrime, but more than anything he believes that retailers need to fundamentally change the way they respond to breaches.