Laura Heller

Biography for Laura Heller

Laura Heller is the Executive Editor of Fierce’s portfolio of retail publication. She has been reporting on mass-market retail trends and initiatives since 1995 as a reporter for trade magazines, business outlets and Web sites including Forbes and The Week. She began her career covering the retail and consumer electronics industries for leading B2B publications including Discount Store News/Retailing Today, Drug Store News, Grocery Headquarters, Chain Store Age, Consumer Electronics Daily, Home Channel News, License! Global and Shopper Marketing Magazine. She has appeared on national TV and radio programs discussing retail trends including ABC News Now and National Public Radio. Her blog – “The Point of Purchase” -- appears on Forbes.com.

Articles by Laura Heller

Obama signs order to tighten card security

U.S. President Barack Obama signed an executive order to improve security measures for federal credit cards in an effort to lead the way for banks and retailers. The President also called on Congress to enact his Cybersecurity Legislative Proposal.

Amazon stores could pressure back-end operations

Online retailer Amazon is eyeing the physical world with plans to open stores. And in spite of the e-commerce giant's prowess at just about everything it attempts, the real-world effort could put pressure on its back-end operations.

Walmart focused on enterprise-wide improvements

Walmart management is trying to turn a very big ship. As supercenters underperform, the focus has shifted to small stores and omnichannel initiatives, moves confirmed by Walmart CEO Doug McMillon during a meeting with analysts.

Data and analytics key to social marketing success

While the jury is still out on whether social media strategies are beneficial to retailers, many are using social media to great success, particularly those that use input from customers communicated through social media to drive improvements. The key to success, however, is the data.

Only 5% of retail has fully executed omnichannel strategy

In spite of rising consumer expectations, just 5 percent of retailers believe they have advanced omnichannel capabilities, according to a new report by SPS Commerce.

UPS adds 3D printing to 100 stores

UPS is betting on 3D printing, with the addition of 3D print services to 100 U.S. stores from its initial three-market test. To kick off the rollout, UPS is designating this week as "3D Print Week."

Home Depot may have left data vulnerable

In the wake of Home Depot's recent data breach, fingers are pointing and accusations flying that the retailer had known for years its systems were vulnerable to hackers.

Retailers not spending enough on IT infrastructure

Retailers are prioritizing customer-facing programs over strategic infrastructure improvements, choosing to invest in data capture for marketing purposes and pricing programs over mobile platforms and improved delivery.