Laura Heller

Biography for Laura Heller

Laura Heller is the Executive Editor of Fierce’s portfolio of retail publication. She has been reporting on mass-market retail trends and initiatives since 1995 as a reporter for trade magazines, business outlets and Web sites including Forbes and The Week. She began her career covering the retail and consumer electronics industries for leading B2B publications including Discount Store News/Retailing Today, Drug Store News, Grocery Headquarters, Chain Store Age, Consumer Electronics Daily, Home Channel News, License! Global and Shopper Marketing Magazine. She has appeared on national TV and radio programs discussing retail trends including ABC News Now and National Public Radio. Her blog – “The Point of Purchase” -- appears on Forbes.com.

Articles by Laura Heller

Macy's to invest $1B in CapEx as omnichannel grows

Macy's is putting its money where its mouth is, promising to invest up to $1 billion in technology and infrastructure to support online and omnichannel efforts.

Newegg extends bitcoin to Canada

Online retailer Newegg now allows Canadian shoppers to pay with bitcoin, making it the second Web-only retailer to do so. TigerDirect began accepting bitcoin in July. Newegg has taken bitcoin payments in the United States since July 1.

Walmart rolling out EMV-enabled MasterCards

Walmart has issued a store-branded MasterCard that uses chip-and-PIN, or EMV, technology. The retailer announced the new card on its corporate blog, telling shoppers they can expect theirs in the mail within "the next few weeks."

Backoff malware widespread, PCI Council issues call to action

Backoff malware has affected more than 1,000 U.S. businesses, infecting POS systems from Target to Supervalu. The United States Secret Service and Department of Homeland Security has issued a warning that the Backoff POS malware may have infected more systems than previously believed.

NRF asks Supreme Court to review swipe fee ruling

The National Retail Federation has asked the U.S. Supreme Court to review a ruling that left the Federal Reserve's cap on credit card transactions at 21 cents. The retail industry has collectively pushed for a lower cap for so-called swipe fees.

Labor management under-represented in tech investment

Retailers are investing in technology to improve the in-store experience, improve customer service and strengthen omnichannel operations, but there's one key area that is largely being ignored:...

Staples Canada uses data analytics to measure digital coupon ROI

Tracking online to offline sales and measuring ROI on digital programs is a challenge, but for Staples Canada a recent test uncovered key words that drove a 200 percent increase in incremental ROI.

Target pledges to act more like a start-up

At Target, innovation means acting like a start-up, taking risks and moving fast. At least that's the plan going forward according to Alan Wizemann.