TOP HEADLINES

60% of U.S. shoppers will divulge personal information to favorite stores

A majority of U.S. shoppers, 60 percent, said they would be comfortable giving out personal information, anonymously, to their favorite stores in exchange for benefits and rewards. Another 56 percent would give out the same information to a product brand and 46 percent to a product app, according to a recent survey from Wearables.com and The Center for Generational Kinetics.

Apple Pay vs. CurrentC: the race is on

Apple Pay debuted this week to much fanfare, but it's not the only mobile payment platform in town. Competitor CurrentC is collecting retail partners and positioning itself as a formidable competitor, thanks in large part to its biggest partner: Walmart.

Alibaba faces consumer barriers, expands Alipay partnership

Alibaba's IPO may have been the largest in U.S. market history, but the online retailer's introduction to U.S. shoppers hasn't gone over quite as big. A recent Bizrate Insight Report found that of more than 3,500 online shoppers in the United States, 35 percent reported they would not browse or buy from Alibaba.

Add another to the list: Staples investigating data breach

With every passing week, there is a new reminder that retailers and their systems are under the constant threat of attack. Now Staples is the latest retailer to suffer. The office-supply chain announced it is investigating a possible breach, and that it has contacted law enforcement and informed the public.

Half of US shoppers likely to avoid data breached retailers

Almost half of U.S. shoppers, 45 percent, said they would avoid holiday shopping at stores that were affected by data breaches in the past year, according to a CreditCards.com report. Of the credit and debit card holders surveyed, 29 percent said that they would probably not shop at a retailer where personal information was exposed, while 16 percent said they would definitely no longer shop there.

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FierceRetail

Amazon reported yet another unprofitable quarter as net losses reached $437 million, up from $41 million in the same period 2013. The continuing losses, due in large part to acquiring and launching new products and services, have left investors wondering if the company is at all concerned about the financial bottom line.

FierceCMO

Facebook is going old-school with the introduction of standalone app Rooms. The new service, reminiscent of 90s-era chat rooms, enables users to create discussion boards focused around a topic of interest. The question is whether B2B brands will be able to leverage them to reach customers and prospects.