Retail technology is among the hottest topics in the tech world, but is still in its infancy. This was made exceedingly clear after a recent trip to SXSW Interactive, where sessions and presentations about retail technology in general, and mobile retail in particular, took center stage.
Ulta Beauty, the one-stop destination for beauty products and services, is leveraging technology to better personalize and customize their connection with shoppers in stores.
The mass market is still recovering from its latest bout with "The Bright Shiny Object Syndrome." It comes down with this fever every time a new technology product catches its fancy. The symptoms are excessive hype, excitement and preoccupation until the next hot thing comes along.
While a company might get lucky, and hit on a unique product, history has shown that just isn't enough to drive sustainable results. In other words, for the short term, customers will put up with almost anything to get the "next big thing." The operative phrase here is: "short-term."
Creating the online equivalent of the in-store experience, one that hinges on associate interaction, is a challenge for any retailer. So for home furniture chain Room & Board, the idea that impersonal data could create a more personalized experience was a foreign one.
The success, according to Kimberly Ruthenbeck, Room & Board's director of Web experience, is the marriage of online and in-store data that creates a solution that neither platform was able to offer on its own. Through data and predictive decisions provided by Salesforce, Room & Board has been able to improve on the store associate's ability to offer suggestions, pair items and sell accessories. That, in turn, has yielded higher conversion rates and larger orders.
A Delaware bankrutpcy judge has agreed to approve bidding procedures for the sale of RadioShack's intellectual property, which includes millions of customers' data. He has not promised to approve the sale itself, should a bid be accepted.
RadioShack won approval to sell more than 1,740 of its stores to hedge fund Standard General last month, and now the iconic tech retailer seeks to auction intellectual property assets, including the RadioShack trademark, store brand names such as Realistic, patent applications, and data on about 67 million customers, the Associated Press reported.
The Texas attorney general's office, supported by its countarparts in at least 35 other states, is leading the regulatory charge in the case and still questions various details of the sale, which had been put on hold.
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As the payment wars between retailers and credit card issuers rage on, both sides would be well served if the EMV October fraud liability shift deadline were pushed back, because neither group is fully prepared to meet it.
With every new business venture and announcement, Amazon reveals more and more about its true self, and it's seeming less and less like a retailer. I've always marveled at the idea that Amazon is fundamentally a retailer. Sure, it sells goods and now services, but at its core, Amazon is a brilliant technology company—one built on code, efficiency and robotics.
Google has begun preparing fashion trend analysis reports and offering them free of charge to retailers. The company is attempting to leverage its 6 billion fashion-related searches in an attempt to grow beyond its search engine and advertising platform to become more influential in e-commerce and fashion.
Apple Pay continued to make major inroads into the retail payments ecosystem this week, landing a major retail chain and the last holdout of the card provider networks. Best Buy and Discover are now in the fold.
Kroger is acquiring assets from dunnhumbyUSA and forming a new consumer insights company to be called 84.51° that will operate with those assets as a foundation. The deal is effective immediately.
Visa has no intention of extending the October fraud liability shift deadline for EMV chip cards. The credit and debit card network will continue its rollout plan for EMV even though a majority of retailers and some banks won't be ready for it in October. That's when retailers or banks will assume liability for fraudulent card use depending on who is least prepared to accept the EMV chip cards.
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Twitter updated the appearance of promoted tweets this week, removing the yellow badge that once made the paid advertisements stand out from the rest of the newsfeed.
An overwhelming majority—92 percent—of B2B marketers recognize the value of account-based marketing, but only one in five have programs that have been in place for at least one year, according to new research from SiriusDecisions.