Design house and retailer BCBGMaxazria had several brands, more than 700 stores and supplies goods to department stores including Bloomingdales, Macy's and Nordstrom. But while resources had been allocated toward growing the brand, omnichannel initiatives had lagged behind.
It's not unusual for retailers to blame the weather when sales go south, but one of the great benefits of omnichannel is that the impact of bad weather is minimized. The storms of 2015, thus far, may have buried parts of the United States but they aren't burying retailers.
Marketing in retail has been on the front lines of omnichannel transformation the longest of any retail department. As the most customer-facing activity, marketing has quickly become the most obvious way to see whether a retailer is able to present one brand face to the customer or not.
Malware has been the culprit behind many high profile retail breaches over the last year. Media stories have incorrectly blamed vulnerabilities in point-of-sale (POS) devices. The real security holes have been on back-office PCs attached to payment systems. You recognize the signs? The good news is that these breaches are preventable.
Better late than never? Target and Whole Foods are testing customer loyalty programs.
Observers think the timing may be off for Target, which would add more customer data at a time when its image is still recovering from the major data breach it suffered a little over a year ago. Others question why Whole Foods, with an already loyal following, would even need one, aside from the data mining opportunities it represents.
Nonetheless, the two retailers are moving forward. One reason may be competitive pressure, as U.S. consumers now hold 3.3 billion memberships in customer loyalty programs, according to the Colloquy Loyalty Census. This is a 26 percent increase over Colloquy's 2013 study. American households hold memberships in 29 loyalty programs among the retail, financial services, travel and various other economic sectors, yet they are only active in 12 of them. Observers point out that Target's main competitor, Walmart, does not offer a loyalty program.
Defending against data breaches requires an integrated data security strategy that is consistently maintained to address modern-day realities. Compliance alone is no longer the "gold standard," according to research just released by Vormetric.
The "2015 Vormetric Insider Threat Report – Trends and Future Directions in Data Security, Retail Edition" claims that part of that strategy must be focused on trusted insiders, called "privileged users." These include administrators with responsibilities for systems, networks, storage, virtualization/cloud, domains and databases, Sols Cates, Vormetric's CSO, told FierceRetailIT.
"It used to be that systems administrators and business users had privileged access to the most sensitive corporate data, with few access controls," Cates said. "The difference between now and then? Organizations now need to prevent the risks that can occur with this kind of access–both from admins that 'go rogue' and from the compromise of their credentials by hackers. Organizations that don't properly control privileged user or system administrator access are setting themselves up for infiltration by malicious insiders or crafty outsiders looking to take advantage of the wealth of data at their disposal."
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The role of the store is changing in the new omnichannel order, but the technology needed to fuel it is still underutilized. Case in point, RFID and in-store fulfillment for online orders. It's the most popular feature being made available for online orders, and the most perplexing for retailers.
Kohl's broke new ground as a retailer in the 1990s creating a kind of streamlined department store. The chain is now reinventing itself for the digital age following a re-evaluation of its merchandise mix and needed the systems to support the shift.
New guidelines on consumer engagement and data privacy have been issued by the Consumer Goods Forum. The "Consumer Engagement Principles" were developed to promote data privacy and build greater consumer trust.
Levines Department Stores in the Dallas area has replaced an old, problematic POS system with a single-source real-time POS solution, reported Integrated Solutions for Retailers.
Could security issues stall mobile payments just as they are getting off the ground? Fraud is "rampant" on Apple Pay, according to Cherian Abraham, mobile commerce and payments lead specialist at Experian Global Consulting, who reported the issue on his "Drop Labs" blog.
Getting goods from point A to point B in an omnichannel environment has become a daunting challenge for retailers. They recognize the complexity and are investing to keep pace, but most still rely on outdated tools and ineffective processes to manage the end-to-end value chain.
From Our Sister Sites
Instagram is now giving advertisers the ability to link to their brand's mobile site. The functionality is available with the new ad unit, Carousel ads, that the photo-sharing site debuted this week.
Apple may still be boss when it comes to selling phones, but as far as mobile marketers are concerned Samsung is the new king. According to a new study, the Korean mobile company has officially overtaken Apple in ad impressions.