Design house and retailer BCBGMaxazria had several brands, more than 700 stores and supplies goods to department stores including Bloomingdales, Macy's and Nordstrom. But while resources had been allocated toward growing the brand, omnichannel initiatives had lagged behind.
It's not unusual for retailers to blame the weather when sales go south, but one of the great benefits of omnichannel is that the impact of bad weather is minimized. The storms of 2015, thus far, may have buried parts of the United States but they aren't burying retailers.
Marketing in retail has been on the front lines of omnichannel transformation the longest of any retail department. As the most customer-facing activity, marketing has quickly become the most obvious way to see whether a retailer is able to present one brand face to the customer or not.
Malware has been the culprit behind many high profile retail breaches over the last year. Media stories have incorrectly blamed vulnerabilities in point-of-sale (POS) devices. The real security holes have been on back-office PCs attached to payment systems. You recognize the signs? The good news is that these breaches are preventable.
Better late than never? Target and Whole Foods are testing customer loyalty programs.
Observers think the timing may be off for Target, which would add more customer data at a time when its image is still recovering from the major data breach it suffered a little over a year ago. Others question why Whole Foods, with an already loyal following, would even need one, aside from the data mining opportunities it represents.
Nonetheless, the two retailers are moving forward. One reason may be competitive pressure, as U.S. consumers now hold 3.3 billion memberships in customer loyalty programs, according to the Colloquy Loyalty Census. This is a 26 percent increase over Colloquy's 2013 study. American households hold memberships in 29 loyalty programs among the retail, financial services, travel and various other economic sectors, yet they are only active in 12 of them. Observers point out that Target's main competitor, Walmart, does not offer a loyalty program.
Defending against data breaches requires an integrated data security strategy that is consistently maintained to address modern-day realities. Compliance alone is no longer the "gold standard," according to research just released by Vormetric.
The "2015 Vormetric Insider Threat Report – Trends and Future Directions in Data Security, Retail Edition" claims that part of that strategy must be focused on trusted insiders, called "privileged users." These include administrators with responsibilities for systems, networks, storage, virtualization/cloud, domains and databases, Sols Cates, Vormetric's CSO, told FierceRetailIT.
"It used to be that systems administrators and business users had privileged access to the most sensitive corporate data, with few access controls," Cates said. "The difference between now and then? Organizations now need to prevent the risks that can occur with this kind of access–both from admins that 'go rogue' and from the compromise of their credentials by hackers. Organizations that don't properly control privileged user or system administrator access are setting themselves up for infiltration by malicious insiders or crafty outsiders looking to take advantage of the wealth of data at their disposal."
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The role of the store is changing in the new omnichannel order, but the technology needed to fuel it is still underutilized. Case in point, RFID and in-store fulfillment for online orders. It's the most popular feature being made available for online orders, and the most perplexing for retailers.
The labor dispute involving West Coast dockworkers that stalled international trade at 29 ports that handle an estimated $1 trillion in cargo annually was tentatively resolved with a new five-year contract proposed on Friday, but many challenges remain.
While the term the 'Internet of Things' leaves the average person befuddled, it represents the latest frontier in leveraging data and analytics to better fuel business performance, according to Gib Bassett, CPG and retail industry principal, Oracle Corp., writing in that company's blog.
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Against the backdrop of growing losses to cybersecurity breaches and a technology industry frustrated by the federal government's lack of action on surveillance activities, Apple CEO Tim Cook proved Friday that he was more than a warm-up act for President Obama.
President Barack Obama signed an executive order Friday tasking the National Institute for Standards and Technology to work with the private sector to identify existing voluntary consensus standards and industry best practices and build them into a cybersecurity framework.
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