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  • Malware: The best defense is a good offense

    Malware has been the culprit behind many high profile retail breaches over the last year. Media stories have incorrectly blamed vulnerabilities in point-of-sale (POS) devices. The real security holes have been on back-office PCs attached to payment systems.

EBay expanding local delivery test

While it seemed that eBay was trying to distance itself from its local delivery service, it has since expanded a local delivery test.

In mid-November eBay said it was folding eBay Now into its core operations and pulled its app eBay Now app from the App store. 

What retailers can learn from Sony data breach

The computer hack of Sony internal data and emails has suddenly become, well, terrifying, The group, Guardians of Peace, which took credit for hacking the entertainment giant's internal data – and released a lot of it – in late November now  says it is planning an attack on movie theaters that are showing the new movie, "The Interview".

Apple Pay grows - except for holiday shopping

While retailers and banks continue to jump on the Apple Pay bandwagon, consumers have not yet caught on – particularly for holiday shopping.

Consumers say card breaches common

Consumers are suffering from "breach fatigue", since many retailers have been the target of card and data breaches in the last year. While the massive Target breach has been the most publicized, Home Depot, Kmart, SuperValu and a host of other retailers have also been targeted.

Google attempts to beat Amazon with new shopping features

The new plans for Google's Shopping service are eerily similar to features already in place at Amazon.  According to inside contacts, Google has approached retailers about creating a "buy" button for Google Shopping, similar to Amazon's popular "one-click ordering" feature. Of course, up until now, Google Shopping has referred shoppers to merchants' websites via links in search results.

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FierceCMO

The American Association of Advertising Agencies (4As) has sent a letter to some of its members saying it doesn't back the 70 percent viewability threshold the Interactive Advertising Bureau (IAB) put forth last week, according to  The Wall Street Journal.

FierceCMO

Oracle has beefed up its marketing cloud with the acquisition of audience data provider Datalogix. Financial terms of the deal weren't disclosed.