Lowe's Holoroom uses VR to design rooms

LAS VEGAS — Retailers are more likely to attend CES as buyers, but this year at least one national chain was there to exhibit. Lowe's (NYSE:LOW) had space on the expo floor where it showed off ways it plans to use virtual and augmented reality and displayed new technology to help consumers connect smart home devices.

Lowe's Holoroom is the product of the Lowe's Innovation Labs using a virtual product platform by Marxent called VisualCommerce.

Holoroom is an in-store and at-home virtual reality design tool intended to help customers design kitchens and bathrooms using a tablet to select from thousands of 3D representations of Lowe's products using an Oculus Rift in stores and Google Cardboard at home.

"Lowe's is re-imagining retail with new solutions and experiences that simplify home improvement for our customers," said Kyle Nel, executive director of Lowe's Innovation Labs. "Together with Marxent, the Holoroom is helping to bring our customers' visions for kitchen and bathroom renovations to life before they even start their projects."

Holoroom isn't new for Lowe's, but the platform on display at CES was its second iteration and will be installed in the program is being testing in a handful of stores in Columbus, Ohio and Denver.

Twelve additional locations will be added in U.S. stores this year.

"Lowe's is on the cutting-edge of retail, bringing our VisualCommerce platform to market to create meaningful virtual experiences for customers that leverage thousands of SKUs quickly and painlessly," said Beck Besecker, CEO and co-founder of Marxent. "The Lowe's Holoroom is a great example of how virtual reality technology enhances the customer experience."

Lowe's used CES to launch updates to its home security solution, Iris, a DIY kit that lets consumers connect devices in the home.

For more:
-See this Lowe's press release

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