91% of parents will spend same or more on BTS 2016

According to a new study released by FatWallet.com, nine out of 10 parents plan to spend the same amount or more than last year on back-to-school items. More than half of these same parents, 52 percent, will shop for items online versus in-store, with four out of 10 citing lowest price as the most important factor to their purchase.

When shopping BTS online, 11 percent will go to retail sites, 13 percent will shop from deal and coupon sites and 28 percent from an online marketplace.

Shopping via mobile will be key for parents as 25 percent will use their phone for research and 32 percent will use it to make a purchase. And according to another recent study by Retale, 89 percent of parents will make purchases based on mobile promotions.

Beyond the importance of lowest price, 26 percent of those surveyed said product quality was the most important factor in their BTS purchase, 18 percent said wide selection, and 15 percent said available discounts and coupons.

When will parents shop? Forty-two percent said prices were best in August, 22 percent said in July and 21 percent said the best deals happen after school starts.

Due to school budget cuts, 70 percent of parents said they now buy more or most of their children's school supplies.

Back-to-school spending is expected to rise significantly this year, up from $68 billion in 2015 to $75.8 billion in 2016, according to the National Retail Federation.

For more:
- see this FatWallet press release

Related Articles:
89% of parents shop for back-to-school based on mobile promotions
Back-to-school puts Generation Z in charge
50M parents have started back-to-school shopping

Read more on