This year's Cyber Monday was one for the record books, and mobile was a big driver of those sales. Early reports indicate that Cyber Monday's overall online sales topped $2 billion, shattering last year's U.S. e-commerce record of $1.465 billion.
Although many retailers' mobile sites were not sufficiently prepared for Black Friday shopping, Office Depot, J.C. Penney, and Blockbuster outperformed others on mobile site performance that day. Overall, mobile sales spiked at least 43 percent on Black Friday, according to reports.
Mobile sales reached 26 percent of online sales on Thanksgiving Day – the highest percentage for the weekend and Cyber Monday – and 21 percent on Black Friday, according to new IBM data.
Target, Kohl's, Walmart and other major U.S. retailers are using dedicated test labs in Silicon Valley to boost their customers' mobile shopping experience and improve their web sites.
Sephora executives predict that the brand's mobile sales will double this holiday season, and expect 30 percent of in-store customers to use mobile to help them shop. As a result, its mobile point-of-sale (POS) program – implemented last holiday season – will have a greater impact this year.
"For a lot of stores, especially this time of year when it is busy, mobile gives us a great opportunity to get through the line real quickly," Johnna Marcus, director of mobile and digital store marketing at Sephora, told Mobile Marketer. "Every one of our stores has at least a handful of devices, and some of our stores are completely mobile."
H&M is pulling double duty in building up both its email and SMS databases with a new in-store initiative, which gives shoppers instant 10 percent off coupons in exchange for signing up for alerts from the retailer.H&M is passing out in-store marketing collateral that encourages consumers to sign up for the retailer's email newsletters via SMS.
Spoiler alert: Amazon, eBay and Wal-Mart are the top three leaders in m-commerce, according to a new report from BI Intelligence. In fact, Amazon boasts more mobile-only users than Facebook.
Hispanics and millenials will likely be the most mobile-savvy shoppers this Black Friday, according to a new study from BiTE interactive.
When it comes to buying toys this holiday season, many consumers will be turning to their mobile devices to help find the best deals. Revealing new research shows that Toys "R" Us, Amazon and Target attract shoppers with the highest mobile capacity, while Walmart, Kohl's and Kmart shoppers showed lower mobile aptitude levels than the general population.
Smartphone users are more likely to shop on retailers' mobile Web sites than their apps, according to a new study that could impact retailers' holiday e-commerce strategies.
As research firms continue to predict higher mobile sales this holiday season, retailers are seeing those results already.
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The U.S. economy added a higher-than-expected 203,000 jobs in November, sending the unemployment rate to a 5-year low, the Bureau of Labor Statistics said on Friday, Dec. 6. The continuing payroll gains suggest the economy has picked up momentum very recently.
Despite crowded stores and the influx of activity that comes along with holiday shopping, a new study finds that Target, Macy's Best Buy and Nordstrom are tops when it comes to customer service during the busy year-end season. The study was conducted by ClickFox, an experience analytics firm.