On The Hot Seat

  • Walgreens bets on Duane Reade mobile tests

    Walgreens has begun rebranding Duane Reade stores, but it's not just the name that stands to change. Recent mobile promotions improved the drug chain's reach, drove sales and yielded impressive ROI. FierceMobileRetail spoke with Duane Reade's PR and Digital Marketing Director Calvin Peters, to find out more.

Burger King now serving free smartphones

Burger King wants customers to use its new mobile app, so it's giving away Android smartphones.

Express launches mobile back-to-business campaign

While other retailers are winding down back-to-school promotions, Express is launching a back-to-business promotion that leverages mobile technology to promote menswear.

Mobile growing 3X faster than e-commerce

Mobile commerce in the United States is growing three times faster than general e-commerce, according to a quarterly e-commerce study conducted by BI Intelligence.

Swrve's beacon integration opens up new possibilities for retailers

The mobile marketing automation company's integration of iBeacons means it could soon be impacting the in-store experience as well as the in-app experience.

81% of consumers interested in wearables for fitness

New data shows that 81 percent of surveyed consumers said they were interested in using wearables for health and fitness.


From Our Sister Sites


Zara agreed to destroy stock of a new shirt for kids after the item drew criticism across social media for resembling uniforms worn in concentration camps during the Holocaust.


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