Leveling the Playing Field: Leveraging Brick and Mortar Advantages to Compete with eCommerce

Brick and mortar retailers have always been about personal interaction; and people will pay to get it. However, in today’s hypercompetitive retail market, providing the personal touch cannot be done cost-effectively when a consumer can decide to shop at any one of many store locations. To deliver a personal shopping experience, cutting edge technology is required; yet, attempting to implement such technology on a single solution basis will guarantee a less than economical outcome. Download now to read more