Supermarkets not connecting via social media

Grocery Market
A recent study found that 56% of shoppers interact with their primary food store on one or more digital platforms.

While 87% of supermarket shoppers regularly follow one or more social media sites, only 25% of this same group are connected with their primary grocery store. According to a recent study from The Retail Feedback Group, closing this social media gap could be a real opportunity for retailers, as the group's research shows that 45% of supermarket shoppers are very willing to make a new recipe or meal, and 32% are very willing to purchase a new food item based on social media suggestions. However, digital engagement between consumers and supermarkets is growing, as 56% of shoppers interact with their primary food store on one or more digital platforms to check digital circulars (65%), research special promotions (48%) and build grocery lists (46%). (PRNewswire)