Holiday-themed emails generated a 14.6% lower open rate than business-as-usual emails in 2016.

Although the average return on investment (ROI) for online marketing is still higher than offline, that may not always be the case.

Launched in the spring of 2015, Amazon Business has now surpassed more than 1 million customers.

Consumers' response to video advertising was up 19% in the latest quarter, according to a new Q2 benchmark report from Extreme Reach.

Prime Day may have been a huge sales day for Amazon, but it was also an important day for building consumer loyalty.

Many small to midsize businesses see half or more of e-commerce sales come from selling on Amazon or other online marketplaces.

EBags and 1-800-Flowers are two of the latest retailers to partner with shopping app Ibotta, which offers consumers ways to earn rewards on purchases.

BOPIS is becoming increasingly popular, with half of respondents in a new survey saying they've used the service in the last 12 months.