Laura Heller

Biography for Laura Heller

Laura Heller is the Executive Editor of Fierce’s portfolio of retail publication. She has been reporting on mass-market retail trends and initiatives since 1995 as a reporter for trade magazines, business outlets and Web sites including Forbes and The Week. She began her career covering the retail and consumer electronics industries for leading B2B publications including Discount Store News/Retailing Today, Drug Store News, Grocery Headquarters, Chain Store Age, Consumer Electronics Daily, Home Channel News, License! Global and Shopper Marketing Magazine. She has appeared on national TV and radio programs discussing retail trends including ABC News Now and National Public Radio. Her blog – “The Point of Purchase” -- appears on

Articles by Laura Heller

The least engaging retail brands are...

Brand Keys' Customer Loyalty Engagement Index survey, now in its 21st year, ranks brands based on customer input in the automotive, tech, retail, food and beverage categories.

Spotlight: Bass Pro location gets 3M visits in first year

Sporting goods and outdoor retailers may be challenged, but this Bass Pro Shop in Memphis drew 3 million visitors in its first year. Read more....

Kmart to guarantee the garden

Kmart is offering a lifetime guarantee on select plants in the store's garden centers as a way to drive sales and loyalty during the spring planting season.

Ubisoft to launch retailtainment concept

Video game developer Ubisoft will open its first retail and entertainment concept this summer in Montreal, with plans to expand elsewhere in Canada.

Home Depot CMO resigns

The Home Depot has lost its chief marketing officer. Trish Mueller has resigned after seven years with the home improvement chain.

GNC considering sale

GNC has begun a strategic review that could result in the sale of the company and has already led to an agreement to sell 84 corporate-owned stores.   

Amazon reaches $29B in quarterly sales

Amazon blew away expectations with its first quarter results as sales soared – especially sales of its own products.

Walgreen's weighs in on medical marijuana

Drugstore chain Walgreens is addressing the issue of medical marijuana, issuing an educational missive that alludes to the company's future interest in the massive market: $2.7 billion in 2015 and growing.