Biography for Laura Heller
Laura Heller is the Executive Editor of Fierce’s portfolio of retail publication. She has been reporting on mass-market retail trends and initiatives since 1995 as a reporter for trade magazines, business outlets and Web sites including Forbes and The Week. She began her career covering the retail and consumer electronics industries for leading B2B publications including Discount Store News/Retailing Today, Drug Store News, Grocery Headquarters, Chain Store Age, Consumer Electronics Daily, Home Channel News, License! Global and Shopper Marketing Magazine. She has appeared on national TV and radio programs discussing retail trends including ABC News Now and National Public Radio. Her blog – “The Point of Purchase” -- appears on Forbes.com.
Articles by Laura Heller
Brand Keys' Customer Loyalty Engagement Index survey, now in its 21st year, ranks brands based on customer input in the automotive, tech, retail, food and beverage categories.
Kmart is offering a lifetime guarantee on select plants in the store's garden centers as a way to drive sales and loyalty during the spring planting season.
Video game developer Ubisoft will open its first retail and entertainment concept this summer in Montreal, with plans to expand elsewhere in Canada.
The Home Depot has lost its chief marketing officer. Trish Mueller has resigned after seven years with the home improvement chain.
GNC has begun a strategic review that could result in the sale of the company and has already led to an agreement to sell 84 corporate-owned stores.
Amazon blew away expectations with its first quarter results as sales soared – especially sales of its own products.
Drugstore chain Walgreens is addressing the issue of medical marijuana, issuing an educational missive that alludes to the company's future interest in the massive market: $2.7 billion in 2015 and growing.