Laura Heller

Biography for Laura Heller

Laura Heller is the Executive Editor of Fierce’s portfolio of retail publication. She has been reporting on mass-market retail trends and initiatives since 1995 as a reporter for trade magazines, business outlets and Web sites including Forbes and The Week. She began her career covering the retail and consumer electronics industries for leading B2B publications including Discount Store News/Retailing Today, Drug Store News, Grocery Headquarters, Chain Store Age, Consumer Electronics Daily, Home Channel News, License! Global and Shopper Marketing Magazine. She has appeared on national TV and radio programs discussing retail trends including ABC News Now and National Public Radio. Her blog – “The Point of Purchase” -- appears on

Articles by Laura Heller

Abercrombie & Fitch wants to go upscale

Abercrombie & Fitch Executive Chairman Arthur Martinez thinks shoppers have tired of fast fashion and are willing to spend more for a quality product.

Uniqlo focused on US stores

Fast Retailing Co. is looking to revamp U.S. operations for its Uniqlo stores as the retailer struggles to gain traction with American shoppers.

Twitter backs away from commerce

Twitter is backing away from social commerce development and has dissolved its commerce group and ceased development of a buy button.

Fovo has a new way for women to shop: by shape, not size

There's a revolution afoot in women's apparel, one that embraces women of all sizes. More than a few retailers are catering to this trend and one startup, Fovo, is letting women shop by shape rather than size.

Saks to close Short Hills store

Saks Fifth Avenue is closing its lone remaining store in New Jersey at The Mall at Short Hills. The Hudson's Bay Co. owned banner announced plans to open a new flagship in the state at the now under-construction shopping and entertainment complex in the Meadowlands.

Tesla drives mall sales

Malls where automaker Tesla has showrooms generate more sales than those without, creating a halo effect for other tenants.

Walmart phasing out price matching

Walmart has quietly revised its price-matching policy, restricting the practice to its Savings Catcher mobile app at 500 locations, according to Consumerist.

Spotlight: Walmart could close dressing rooms

Walmart could be phasing out dressing rooms in Canada. The initiative is being tested in select stores there and would allow the retailer to reallocate more floor space to merchandise.