Biography for Laura Heller
Laura Heller is the Executive Editor of Fierce’s portfolio of retail publication. She has been reporting on mass-market retail trends and initiatives since 1995 as a reporter for trade magazines, business outlets and Web sites including Forbes and The Week. She began her career covering the retail and consumer electronics industries for leading B2B publications including Discount Store News/Retailing Today, Drug Store News, Grocery Headquarters, Chain Store Age, Consumer Electronics Daily, Home Channel News, License! Global and Shopper Marketing Magazine. She has appeared on national TV and radio programs discussing retail trends including ABC News Now and National Public Radio. Her blog – “The Point of Purchase” -- appears on Forbes.com.
Articles by Laura Heller
Mobile use is on the rise, having jumped 45 percent over the holidays, but are retailers meeting shoppers' expectations when it comes to the mobile experience? Bizrate Insights, a division of Connexity, surveyed more than 100,000 online shoppers and uncovered their biggest complaints.
Sears CEO Eddie Lampert now has a majority stake in Sears Hometown and Outlet Stores, acquiring roughly 11.5 million shares, or 50.7 percent of the company. Sears spun off the Hometown and Outlet stores in 2012, but Lampert's interest could signal that a closer relationship is on the horizon.
Millennials often defy conventional wisdom and this Valentine's Day they will also defy some assumptions, as many of their generation plan to outspend older Americans on Valentine's Day.
Secret shoppers visited Amazon's first bookstore and were asked to rank the location on a variety of metrics. The results showed weakness in selection and price transparency.
Whole Foods Market is betting that the new 365 store format will help transform the company's existing stores as the grocer tries to transform its image from a high-priced grocer to a more value-oriented one.
Toys R Us announced the promotion of Joe Venezia to exec-VP, global store operations, effective Feb. 22.
JCPenney is adding a new private label brand to its apparel offerings. Belle + Sky is targeted to millennial women and will debut along with a new center store layout.
In the face of continued sales declines, Sears Holdings is looking to accelerate the closure of unprofitable stores, choosing to invest in other aspects of its business.