Pinkberry ran a double-points promotion through its loyalty program that successfully delivered a measurable lift and attribution for a new product trial.

It seems consumers are willing to share personal data if it means they can save money or resolve a customer service issue more quickly.

Consumers are projected to spend a record-high amount this Mother’s Day, with sales reaching $23.6 billion.

The mergers and acquisitions (M&A) sector experienced its strongest performing quarter in the past 10 years during the first quarter of 2017.

BodiData and Alvanon have partnered to offer a new platform that reports data and analysis on the shape of consumers.

Online flooring retailer BuildDirect has announced a partnership with RoOomy, a home design studio that utilizes VR, AR and 3D technology.

CVS plans a healthy redesign, Sam's Club revamps Member's Mark brand, 7-Eleven implements GS1 barcodes, plus more need-to-know news from the world of…

La-Z-Boy has teamed up with Netsertive to help retailers execute digital marketing campaigns at the local level.