PHILADELPHIA—Content is becoming king in several different industries, and retail is no exception. If used correctly, content can drive customer engagement, shopper satisfaction and, perhaps most importantly, sales.
PHILADELPHIA—When thinking how to strategize for omnichannel, Abercrombie and Fitch, Walgreens and Fanatics all put mobile first, but for varying reasons. With mobile in the mix, these retailers also have the opportunity and challenge of dealing with much more data.
PHILADELPHIA—Technology is solving many problems for retailers by providing real-time information and the ability to quickly push through changes both on the website and to stores. But it's also true that retail has many problems looking for a solution.
PHILADELPHIA—Using digital means to drive traffic in-store means not only getting personal with shoppers, but also structuring the corporate organization to live and breathe omnichannel.
Nearly two years ago while 5-year-old Miles Scott was busy saving the city of San Francisco, it may not have been obvious just how significant this moment would be for the future of the retail industry.
Best-selling author Rohit Bhargava (right) tells how the story of this kid superhero is a symbol of a trend that is shaping the way consumers think and is likely to affect business strategies in the coming year, if it hasn't already. Read full Industry Voices
There is no denying the numbers. E-commerce is growing at a much faster rate than physical store sales. Looking back at 2014, Web sales grew 16 percent in the United States, while total domestic store sales grew 2 percent.
In the latest quarter, U.S. e-commerce sales were up 14.1 percent from one year ago, in contrast to overall retail sales, which rose just 1 percent. In fact, digital retail sales accounted for 7.2 percent of all retail sales in the quarter, the highest level on record.
So while there is no denying that physical stores need a digital presence, for both research and sales, what about the other way around? Can the purely e-commerce retailers continue to exist in the future and if so, what will it take for them to survive? Read full feature
Have something to say? Join other retail executives by following FierceRetail on Twitter.
POPULAR COMMENT THREADS
Star World, a new retail store geared toward the Latino consumer, has opened its first storefront in Huntington Park, California. The new brand is offering a revolutionary shopping experience, driven by technology, in the heart of the No. 1 Hispanic market in the country.
Cargo volume in major retail ports in the United States are expected to increase 3.3 percent this month over the same time last year. The increase is part of retailers' preparation for the holiday season, according to a monthly Global Port Tracker report released by the National Retail Federation and Hackett Associates.
In-store traffic fell 8.1 percent year over year in September. But the drop in traffic was actually the smallest decrease seen since January in the retail industry, according to RetailNext's monthly Performance Pulse.
Specialty retailer Urban Outfitters plans to add eateries to some store locations. As part of the transition of the millennial shopping locations into lifestyle experience stores, acclaimed chefs like Marc Vetri, Michael Symon and Illan Hall are now working with the company.
Fashion brand Karl Lagerfeld is launching a global e-commerce store in 97 countries and in five languages.
From Our Sister Sites
Programmatic display ad spending will surpass traditional direct sales for the first time in 2015, and programmatic for mobile is an especially popular programmatic channel, according to new research from eMarketer.
Mobile video consumption is on the rise, but marketers and advertisers aren't leveraging it as effectively as they should, according to a study from JW Player.