It's the time of year for ghosts, goblins, witches and Disney princesses. It's the storm before the storm. A chance for retailers to test out promotions, gauge traffic, move inventory—all so that on November 1, they can make way for the "real" holiday.
There is a growing number of grocery delivery services and initiatives by retailers, in spite of the fact that only 1 percent of all food and beverage sales are made online.
BaubleBar is reinventing a traditional customer experience with new technology to advance their vision. FierceRetail spoke with Nina Alexander-Hurst, to find out how the technology works, and why it's increasing shopper engagement.
To say that millennials are changing retail is an understatement. This generation is impacting not only how consumers seek out product information and how products are bought, but are redefining the holiday shopping experience, as well—most recently by sounding off in the controversy over retailers opening on Thanksgiving Day.
It's that time of year again, and while the holidays conjure up images of celebrations, gifts and family gatherings, these friendly portraits are quite different from the retailer's point of view.
The perspective from inside the industry is more about executing plans 10 months in the making. It's about meeting shoppers' expectations by having key items in stock and competitive pricing. It's about omnichannel initiatives that don't just blur, but obliterate, the lines between online and in-store, and about creating compelling shopping environments that are also accessible on mobile devices.
> Gap announced the promotion of two executives to global brand president positions for Gap and Banana Republic. Jeff Kirwan (left) will become global president for Gap brand in December, succeeding Stephen Sunnucks who will leave the company in December. Andi Owen will become global president for Banana Republic, succeeding Jack Calhoun, who will leave in February. Story
> Whole Foods announced that Bill Jordan has been named regional president, Rocky Mountain region, effective immediately. Jordan had been regional VP of Whole Foods Market's Southern Pacific region for 16 years, and will now be responsible for stores in Colorado, Kansas, New Mexico and Utah, as well as the newly-announced store in El Paso, Texas. Press release
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The holiday season is hectic for everyone, but retailers are especially busy keeping up with shopper trends, pricing strategies and the latest tech. Luckily, FierceRetail has everything you need to know in one convenient place with our Holiday Hotsheet. Be sure to check in frequently to stay on top of all the biggest retail news as the busiest time of the year rolls on.
Online, global fashion destination, Nasty Gal, opened the doors to its first retail location in Hollywood, California. The 3,500-sq.-ft. space, located at 8115 Melrose Avenue, offers a selection of apparel, shoes intimates, accessories, tech and gifts, as well as vintage pieces.
More than half of Williams-Sonoma's sales are now made through e-commerce, announced Laura Alber, the company's CEO and president, during a quarterly conference call with analysts. Displaying a strong multi-channel model, the company delivered an 8.7 percent revenue growth across all brands.
Gap announced the promotions of two executives to global brand president positions for Gap and Banana Republic. Jeff Kirwan will become global president for Gap brand in December, succeeding Stephen Sunnucks who will leave the company in December. Andi Owen will become global president for Banana Republic, succeeding Jack Calhoun, who will leave in February.
Specialty fashion retailer Maurices partnered with Zentrick to create a shoppable video campaign. The "How to Wear It" and "What to Wear: Summer 2014" online video campaigns integrated interactive elements into six videos, which logged a 15.2 percent engagement and a 7.4 percent click-through rate.
Post-recession shoppers, on the hunt for good bargains, are increasingly webrooming when they shop—studying prices and products online, then purchasing in a physical store. In fact, P.K. Kannan, Ralph J. Tyser professor of marketing science, University of Maryland's Robert H. Smith School of Business, predicts that mall and store traffic is going to increase and threaten online sales volumes.
From Our Sister Sites
In a move destined to displease advertisers, Google has launched Con tributor, which lets people pay a small fee to access their favorite sites—without ads.
Google is having a rough month. First, Bloomberg.com ditched AdSense for Search in favor of adMarketplace. Next, Firefox replaced Google search with Yahoo search. Now, Forbes announced that it will also drop Google after signing a deal with adMarketplace to provide paid search advertising alongside Forbes.com search results.