Covergirl has created a new augmented reality mobile app for use at mass and drug stores. The new BeautyU app scans a user's face using their mobile device's front-facing camera to identify skin tone, then shows different makeup looks.
Massage Envy is expanding and has announced its first international location in Sydney, Australia – the first of many as the brand readies for aggressive expansion on several fronts.
"The key to our growth means investing in technology and creating a much better customer experience," said CEO Joe Magnacca. "That really starts and ends for me with technology." Story
Using the store as a fulfillment center – both for buy online/ship from store and buy online/pick up in-store – is creating service challenges and associate pushback, according to Andrea Weiss, co-founder of O Alliance, the retail consultancy. Story
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Sears is closing its oldest store. The location in Chicago's Ravenswood neighborhood will shutter in August after 90 years in operation.
Aeropostale joins the growing list of retailers that have filed for Chapter 11 bankruptcy protection.
Kohl's shoppers can now use Apple Pay to make purchases and earn rewards points, making it the first retailer to leverage the one-tap digital payment across its programs.
Uber has been testing a new program called Offers that gives users perks for shopping through the Uber app, and this week the ridesharing company took it national with ProFlowers in time for Mother's Day.
Lowe's has extended its partnership with Porch to provide installation and assembly services to its home design and decor subsidiary, ATGStores.com.
From Our Sister Sites
Yahoo and Moat have announced a partnership that will provide marketers with more ways to measure Yahoo Gemini native video ad campaigns.
Account-based marketing is one of the biggest buzzwords in B2B marketing today, but Engagio is looking to take account-based thinking beyond marketing with its new PlayMaker solution.